TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Master's Degree With Thesis
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	10
NAME OF LECTURER(S)	Associate Professor Özgür Erol
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Define strategies of new product design 2) Constitute and evaluate new product decisions 3) Implement prototype production 4) Gain an ability to be dominated by marketing strategies and introduction, distribution of the final product
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	Strategies of new product design.Trends in consumer.Constitute of new product decisions. Evaluation of new product ideas in terms of technics.Development of new product conseptions.Teamwork and project management.Prototype production.Packaging, shelf life and product performance testing.Production of the final product, the consumer tests.Marketing strategies.Determination of shelf-life and reliability of the final product.Selection of packaging and label design. Introduction and distribution of the final product
COURSE CONTENTS	WEEK TOPICS 1st Week Strategies of new product design 2nd Week Trends in consumer 3rd Week Constitute of new product decisions 4th Week Evaluation of new product ideas in terms of technic...etc 5th Week Development of new product conseptions 6th Week Teamwork and project management 7th Week Prototype production. 8th Week MIDTERM 9th Week Packaging, shelf life and product performance testing 10th Week Production of the final product, the consumer tests 11th Week Marketing strategies 12th Week Determination of shelf-life and reliability of the final product 13th Week Selection of packaging and label design.Introduction and distribution of the final product 14th Week Project presentations
RECOMENDED OR REQUIRED READING	(1) Laura Houseley, Independent Design Guide : Innovative Products from the New Generation, Thames and Hudson (2) Mike Baxter, Product Design : Practical Methods for the Systematic Development of New Products ,CRC
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Questions/Answers,Case Study,Problem Solving,Project,Report Preparation,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Project 1 20 Total(%) 50 Contribution of In-term Studies to Overall Grade(%) 50 Contribution of Final Examination to Overall Grade(%) 50 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 2 2 Preparation for Quiz Individual or group work 14 14 196 Preparation for Final exam 1 25 25 Course hours 14 3 42 Preparation for Midterm exam 1 25 25 Laboratory (including preparation) Final exam 1 2 2 Homework 1 14 14 Total Workload 306 Total Workload / 30 10,2 ECTS Credits of the Course 10
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No