| TYPE OF COURSE UNIT | Elective Course |
| LEVEL OF COURSE UNIT | Master's Degree With Thesis |
| YEAR OF STUDY | - |
| SEMESTER | - |
| NUMBER OF ECTS CREDITS ALLOCATED | 10 |
| NAME OF LECTURER(S) | Professor Feride Bahar Işın
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) An ability to gain administrative aspects of marketing knowledge and skills
2) An ability to understand the strategic decision making of customers and competitors processes by analyzing the companies' product, price, promotion and distribution
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | No |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | None |
| COURSE DEFINITION | The basic concepts of marketing. The evolution of marketing.The function of marketing. Decision making in marketing..
Marketing planning. The management process of marketing. The environmental conditions of marketing. Non-operating conditions.General environmental conditions.Purchasing behavior.Target market decisions.Mixed elements of marketing decisions. Product decisions. Pricing decisions. Distribution decisions. Decisions of promotion.Organization of marketing.Control of marketing operations.
|
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | The basic concepts of marketing. | | 2nd Week | The evolution of marketing. | | 3rd Week | The function of marketing. Decision making in marketing.. | | 4th Week | Marketing planning | | 5th Week | The management process of marketing. | | 6th Week | The environmental conditions of marketing. Non-operating conditions.. | | 7th Week | General environmental conditions. | | 8th Week | MIDTERM | | 9th Week | Purchasing behavior.Target market decisions. | | 10th Week | Mixed elements of marketing decisions. | | 11th Week | Product decisions.Pricing decisions.Distribution decisions. | | 12th Week | Decisions of promotion.Organization of marketing. | | 13th Week | Control of marketing operations. | | 14th Week | Student Projects. |
|
| RECOMENDED OR REQUIRED READING | ACUNER Ş.A.: Müşteri İlişkilerinde Hareket Noktası: Müşteri Memnuniyeti ve Ölçümü, MPM Yayınları, Ankara, 2001. |
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Discussion,Questions/Answers,Case Study,Problem Solving,Project,Report Preparation,Presentation |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Mid-term | 1 | 30 | | Project | 1 | 20 | | Total(%) | | 50 | | Contribution of In-term Studies to Overall Grade(%) | | 50 | | Contribution of Final Examination to Overall Grade(%) | | 50 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | 1 | 2 | 2 | | Preparation for Quiz | | | | | Individual or group work | 14 | 14 | 196 | | Preparation for Final exam | 1 | 25 | 25 | | Course hours | 14 | 3 | 42 | | Preparation for Midterm exam | 1 | 25 | 25 | | Laboratory (including preparation) | | | | | Final exam | 1 | 2 | 2 | | Homework | 1 | 14 | 14 | | Total Workload | | | 306 |
|---|
| Total Workload / 30 | | | 10,2 |
|---|
| ECTS Credits of the Course | | | 10 |
|---|
|
| LANGUAGE OF INSTRUCTION | Turkish |
| WORK PLACEMENT(S) | No |
| | |
