At the end of this course, the students; 1) Familiarize the research methods that are related to public relation, management according to objectives in program planning approach, strategic planning model, elements of program planning, target population, strategy, tactic, time table, communication concepts.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
There is no recommended optional programme component for this course.
COURSE DEFINITION
In this course, importance of public relations, public health organization, describing population served and personnel by health services, describing of services to population, public relation methods are introduced. In addition, related article discussions also evaluated in the course as a case study. At the end of the semester, a project is conducted by students as an application of concepts that are learned.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Introduction to Public Relations and Importance of Public Relations in Health Care
2nd Week
Historical Development of Public Relations
3rd Week
Management and Public Relations
4th Week
Public Relations, Advertisement and Propaganda
5th Week
Target Audience and Public Opinion
6th Week
Public Relations Means
7th Week
Public Relations Methods
8th Week
Midterm Exam
9th Week
Inner and Outer Communication
10th Week
Designing Public Relations Program
11th Week
Designing Public Relations Program
12th Week
Student Presentations
13th Week
Student Presentations
14th Week
Student Presentations
RECOMENDED OR REQUIRED READING
Public Relations In Health Care: A Guide For Professionals, Lewton, Kathleen Larey American Hospital Association 1995 Health Service Public Relations: A Guide To Good Practice, Silver, Roger. Radcliffe Medical Press Ltd. Oxford 1995 Public Relations: Strategies And Tactics Wilcox, Dennis L Longman New York 1998 Kazancı, Metin Halkla İlişkiler Ankara Üniversitesi Ankara 1980
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Lecture,Project,Case Study
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Mid-term
1
25
Assignment
1
25
Total(%)
50
Contribution of In-term Studies to Overall Grade(%)
50
Contribution of Final Examination to Overall Grade(%)
50
Total(%)
100
ECTS WORKLOAD
Activities
Number
Hours
Workload
Midterm exam
1
1
1
Preparation for Quiz
Individual or group work
14
10
140
Preparation for Final exam
1
12
12
Course hours
14
3
42
Preparation for Midterm exam
1
10
10
Laboratory (including preparation)
Final exam
1
2
2
Homework
1
15
15
Article Presentation
4
1
4
Article
5
12
60
Total Workload
286
Total Workload / 30
9,53
ECTS Credits of the Course
10
LANGUAGE OF INSTRUCTION
Turkish
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
