| TYPE OF COURSE UNIT | Elective Course |
| LEVEL OF COURSE UNIT | Master's Degree Without Thesis |
| YEAR OF STUDY | - |
| SEMESTER | - |
| NUMBER OF ECTS CREDITS ALLOCATED | 10 |
| NAME OF LECTURER(S) | -
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) Perform analysis about the health facilities' problem through the conclusion developing strategic recommendation.
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | No |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | There is no recommended optional programme component for this course. |
| COURSE DEFINITION | Course focuses on determined real problems of health care facilities and developed policy and strategy for analysing and solving these problems with sentezing the others courses. |
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | Basic Topics for Strategic Management | | 2nd Week | Strategic Management in Organization | | 3rd Week | The strategic management process | | 4th Week | External Environment | | 5th Week | Internal Environment | | 6th Week | Portfolio Planning - Case Study (ın health sector) | | 7th Week | Models for Strategic Management- Case Study (in health sector) | | 8th Week | Midterm Exam | | 9th Week | Implementing Strategy - Case Study (in health sector) | | 10th Week | Evaluation for strategic results- Case Study (in health sector) | | 11th Week | Services Marketing | | 12th Week | Strategic Marketing | | 13th Week | New concepts for marketing | | 14th Week | New concepts for marketing |
|
| RECOMENDED OR REQUIRED READING | Dinçer, Ö (1998) Stratejik Yönetim ve İşletme Politikası, Beta Basım ve Dağıtım, İstanbul.
Eren, E, (1997) İşletmelerden Stratejik Yönetim ve İşletme Politikası, Der Yayınevi.
Lovelock, Wright (2003) Principles of Service Marketing and Management, Prentice Hall.
Schulz and Johnson, Management of Hospitals (1976) McGraw Hill Book Company.
Tek, Ö. (1997) Pazarlama İlkeleri, İzmir.
Kotler, P. (1983) Principles of Marketing, Prentice Hall.
Kindra -Jones(1990), Marketing Strategies for the Health Care Administrator, Canadian Hospital Association Press.
|
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Mid-term | 2 | 50 | | Quiz | 1 | 10 | | Total(%) | | 60 | | Contribution of In-term Studies to Overall Grade(%) | | 60 | | Contribution of Final Examination to Overall Grade(%) | | 40 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | 2 | 2 | 4 | | Preparation for Quiz | 1 | 6 | 6 | | Individual or group work | 14 | 10 | 140 | | Preparation for Final exam | 1 | 12 | 12 | | Course hours | 14 | 3 | 42 | | Preparation for Midterm exam | 2 | 10 | 20 | | Laboratory (including preparation) | | | | | Final exam | 1 | 2 | 2 | | Homework | | | | | Article Presentation | 4 | 5 | 20 | | Article | 4 | 10 | 40 | | Total Workload | | | 286 |
|---|
| Total Workload / 30 | | | 9,53 |
|---|
| ECTS Credits of the Course | | | 10 |
|---|
|
| LANGUAGE OF INSTRUCTION | Turkish |
| WORK PLACEMENT(S) | No |
| | |
