At the end of this course, the students; 1) Can define business strategy 2) Know types of business level strategies 3) Know corporate level strategies 4) Gain an understanding of internatinal strategies
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None
COURSE DEFINITION
This course is oriented towards the analysis of strategy and policy making process in organizations. Considering all the external and internal factors that effect the company's strategy and policies, this process is examined conceptually and practically by focusing on the analysis of real cases.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Significance of Strategic Management, Fundamental Concepts, Characteristics of Strategic Management and Historical Evolution, Process and Steps of Strategic Management
2nd Week
Strategic Analysis: General and Competitive Environments, Determination Of The Strengths And Weaknesses Of Internal Environment
3rd Week
Strategy Formulation: Strategic Management at Task Level, Functional Level, Business Level and International Level
4th Week
Implementation and Control of Strategies, Implementation Process and Integration, The Role of Organizational Structure, Evaluation of the Strategic Results, Controlling
5th Week
Other Issues in Strategic Management
6th Week
Leadership, Organizational Culture, Business Ethics, Crisis Management and Unplanned Change, Strategic Management in Small Businesses, Problems of Strategic Management in Service Businesses and Non-profit Organizations
7th Week
Analysis Method of Strategic Situations and Cases
8th Week
Midterm Examination
9th Week
Case Presentations
10th Week
Case Presentations
11th Week
Case Presentations
12th Week
Case Presentations
13th Week
Case Presentations
14th Week
Case Presentations
RECOMENDED OR REQUIRED READING
Thompson, A. ve Strickland, A. (2009), Strategic Management: Concept and Cases, McGraw-Hill International Edition, 17. Baskı, New York.
Kırım, A. (1998) Yeni Dünyada Strateji ve Yönetim, Sistem Yayıncılık, İstanbul
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Lecture,Discussion,Case Study
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Mid-term
1
25
Presentation of Article
1
25
Presentation of Case Study
1
25
Total(%)
75
Contribution of In-term Studies to Overall Grade(%)
75
Contribution of Final Examination to Overall Grade(%)
25
Total(%)
100
ECTS WORKLOAD
Activities
Number
Hours
Workload
Midterm exam
1
3
3
Preparation for Quiz
Individual or group work
14
3
42
Preparation for Final exam
1
80
80
Course hours
14
3
42
Preparation for Midterm exam
1
70
70
Laboratory (including preparation)
Final exam
1
3
3
Homework
1
20
20
Project
1
40
40
Total Workload
300
Total Workload / 30
10
ECTS Credits of the Course
10
LANGUAGE OF INSTRUCTION
Turkish
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)