COURSE UNIT TITLE | COURSE UNIT CODE | SEMESTER | THEORY + PRACTICE (Hour) | ECTS |
MARKETING IN BANKING |
BF562 |
- |
3 + 0 |
10 |
TYPE OF COURSE UNIT | Elective Course |
LEVEL OF COURSE UNIT | Master's Degree Without Thesis |
YEAR OF STUDY | - |
SEMESTER | - |
NUMBER OF ECTS CREDITS ALLOCATED | 10 |
NAME OF LECTURER(S) | Associate Professor Burcu Gürol
|
LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students; 1) 2) 3) 4) 5) 6)
|
MODE OF DELIVERY | Face to face |
PRE-REQUISITES OF THE COURSE | No |
RECOMMENDED OPTIONAL PROGRAMME COMPONENT | |
COURSE DEFINITION | Concept of marketing, marketing system, pricing, product distrubution channels, marketig survey, market analysis, marketing strategy establishment, and implemetation, marketing target formation, opportunuties and constraints topics will be covered. |
COURSE CONTENTS |
|
RECOMENDED OR REQUIRED READING | |
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Discussion,Presentation |
ASSESSMENT METHODS AND CRITERIA | | Quantity | Percentage(%) |
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Mid-term | 1 | 30 | Assignment | 1 | 20 | Total(%) | | 50 | Contribution of In-term Studies to Overall Grade(%) | | 50 | Contribution of Final Examination to Overall Grade(%) | | 50 | Total(%) | | 100 |
|
ECTS WORKLOAD |
Activities |
Number |
Hours |
Workload |
Midterm exam | 1 | 2 | 2 | Preparation for Quiz | | | | Individual or group work | 14 | 12 | 168 | Preparation for Final exam | 1 | 40 | 40 | Course hours | 14 | 3 | 42 | Preparation for Midterm exam | 1 | 30 | 30 | Laboratory (including preparation) | 14 | 1 | 14 | Final exam | 1 | 3 | 3 | Homework | 2 | 1 | 2 | Total Workload | | | 301 |
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Total Workload / 30 | | | 10,03 |
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ECTS Credits of the Course | | | 10 |
|
LANGUAGE OF INSTRUCTION | Turkish |
WORK PLACEMENT(S) | No |
| |
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO) |
| LO1 | LO2 | LO3 | LO4 | LO5 | LO6 | K1 | X | X | X | X | X | X | K2 | | | | | | | K3 | | | | | | | K4 | | | | | | | K5 | | | | | | | K6 | | | | | | | K7 | | | | | | | K8 | | | | | | | K9 | | | | | | | K10 | | | | | | |
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