TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Master's Degree Without Thesis
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	10
NAME OF LECTURER(S)	Associate Professor Hakan Özcan
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Know insurance branches and their products 2) Know insurance branches and their products 3) Know how insurance marketing, sales and production activities differ from other goods and/or services' marketing, sales and production activities 4) Learn Turkish Insurance Sector and its enstruments 5) Learn insurance functions
MODE OF DELIVERY	E-Learning
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	In this course, the studens will learn the marketing concepts and techniques and identification of marketing problems in insurance companies.
COURSE CONTENTS	WEEK TOPICS 1st Week A basic (simple) ınsurance system and ıts elements 2nd Week A global ınsurance system and ıts elements 3rd Week Marketplaces and market conditions ıntroduced by globalization in the context of changing conditions 4th Week Adaptation of ınsurance to globalization and change and ıntegration activities 5th Week Insurance branches and products related to these branches 6th Week How ınsurance marketing, sales and production activities differ from other goods and/or services' production, marketing and sales activities 7th Week How ınsurance marketing, sales and production activities differ from other goods and/or services' production, marketing and sales activities 8th Week Midterm 9th Week Examples of general conditions for goods ınsurances 10th Week Examples of general conditions for liability ınsurances 11th Week Examples of general conditions for life and health ınsurances 12th Week Standart written forms arranged on sale for conformity to principles 13th Week Effect of marketing and sales activities on production 14th Week Case studies for possible problems related to marketing, sales and production activities and their solution
RECOMENDED OR REQUIRED READING	Duman, G. Ş.; Türk Sigorta Sektöründe Boş Kapasiteler ve Ekonomik Kayıplar, Bilaraş,1990 Karabulut, M.; Sigorta Pazarlaması Uralcan, G. Ş.; Bireysel Emeklilik Sistemi ve Alt Yapısı, Beta Yayınevi, 2004 Uralcan, G.Ş.; Temel Sigorta Bilgileri ve Sigorta Sektörünün Yapısal Analizi, Beta Yayınevi, 2004, II. Baskı Bilyay
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Questions/Answers,Discussion
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Assignment 1 20 Total(%) 20 Contribution of In-term Studies to Overall Grade(%) 20 Contribution of Final Examination to Overall Grade(%) 80 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam Preparation for Quiz Individual or group work 14 11 154 Preparation for Final exam 1 70 70 Course hours 14 3 42 Preparation for Midterm exam Laboratory (including preparation) Final exam 1 2 2 Homework 1 35 35 Total Workload 303 Total Workload / 30 10,1 ECTS Credits of the Course 10
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No