At the end of this course, the students; 1) Know insurance branches and their products 2) Know insurance branches and their products 3) Know how insurance marketing, sales and production activities differ from other goods and/or services' marketing, sales and production activities 4) Learn Turkish Insurance Sector and its enstruments 5) Learn insurance functions
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None
COURSE DEFINITION
In this course, the studens will learn the marketing concepts and techniques and identification of marketing problems in insurance companies.
COURSE CONTENTS
WEEK
TOPICS
1st Week
A basic (simple) ınsurance system and ıts elements
2nd Week
A global ınsurance system and ıts elements
3rd Week
Marketplaces and market conditions ıntroduced by globalization in the context of changing conditions
4th Week
Adaptation of ınsurance to globalization and change and ıntegration activities
5th Week
Insurance branches and products related to these branches
6th Week
How ınsurance marketing, sales and production activities differ from other goods and/or services' production, marketing and sales activities
7th Week
How ınsurance marketing, sales and production activities differ from other goods and/or services' production, marketing and sales activities
8th Week
Midterm
9th Week
Examples of general conditions for goods ınsurances
10th Week
Examples of general conditions for liability ınsurances
11th Week
Examples of general conditions for life and health ınsurances
12th Week
Standart written forms arranged on sale for conformity to principles
13th Week
Effect of marketing and sales activities on production
14th Week
Case studies for possible problems related to marketing, sales and production activities and their solution
RECOMENDED OR REQUIRED READING
Duman, G. Ş.; Türk Sigorta Sektöründe Boş Kapasiteler ve Ekonomik Kayıplar, Bilaraş,1990 Karabulut, M.; Sigorta Pazarlaması Uralcan, G. Ş.; Bireysel Emeklilik Sistemi ve Alt Yapısı, Beta Yayınevi, 2004 Uralcan, G.Ş.; Temel Sigorta Bilgileri ve Sigorta Sektörünün Yapısal Analizi, Beta Yayınevi, 2004, II. Baskı Bilyay
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Lecture,Questions/Answers,Discussion
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Mid-term
1
30
Project
1
20
Total(%)
50
Contribution of In-term Studies to Overall Grade(%)
50
Contribution of Final Examination to Overall Grade(%)
50
Total(%)
100
ECTS WORKLOAD
Activities
Number
Hours
Workload
Midterm exam
1
3
3
Preparation for Quiz
Individual or group work
14
10
140
Preparation for Final exam
1
45
45
Course hours
14
3
42
Preparation for Midterm exam
1
30
30
Laboratory (including preparation)
Final exam
1
3
3
Homework
1
40
40
Total Workload
303
Total Workload / 30
10,1
ECTS Credits of the Course
10
LANGUAGE OF INSTRUCTION
Turkish
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
