At the end of this course, the students; 1) Will be able to gain the ability to solve problems encountered in strategic communication planning. 2) Will gain necessary knowledge about the communication theories, methods, strategies and techniques. 3) Will apply and develop persons, groups, masses and/ or organizations communicational needs and differences to their field.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None
COURSE DEFINITION
This course draws a general frame about the knowledge and information in government sector, media organizations, non-governmental oganizations and private sector's needs on management.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Course Introduction
2nd Week
Concept of Strategy: Organizations, Publics, Issues and Narratives
3rd Week
Strategic Communication: Approaches and Related Areas
4th Week
Strategic Communication Management: Research
5th Week
Strategic Communication Management: Planning
6th Week
Strategic Communication Management: Implementation
7th Week
Strategic Communication Management: Evaluation
8th Week
Midterm Exam
9th Week
Strategic Communication in the Public Sector
10th Week
Strategic Communication in the Private Sector
11th Week
Strategic Communication in Non-Governmental Organizations
12th Week
Student Presentations
13th Week
Student Presentations
14th Week
Student Presentations
RECOMENDED OR REQUIRED READING
Çınarlı, i. (2013). Stratejik İletişim Yönetimi. İstanbul: Beta Dimitrov, R. (2018). Strategic Silence: Public Relations and Indirect Communication. Routledge. Grunig, J. E. (2005). Halkla ilişkiler ve iletişim yönetiminde mükemmellik. İstanbul: Tribeca. Holtzhausen, D. ve Zerfass, A. (2015). (ed.) The Routledge Handbook of Strategic Communication. New York: Routledge. Miskimmon, A., O'Loughlin, B. ve Roselle, L. (2013). Strategic Narratives: Communication Power and the New World Order. New York: Routledge. Smith, R. D. (2013). Strategic Planning for Public Relations. New York: Routledge.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Lecture,Discussion,Report Preparation
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Mid-term
1
30
Presentation of Case Study
1
30
Other
1
40
Total(%)
100
Contribution of In-term Studies to Overall Grade(%)
100
Contribution of Final Examination to Overall Grade(%)
0
Total(%)
100
ECTS WORKLOAD
Activities
Number
Hours
Workload
Midterm exam
1
1
1
Preparation for Quiz
Individual or group work
Preparation for Final exam
1
45
45
Course hours
14
3
42
Preparation for Midterm exam
1
40
40
Laboratory (including preparation)
Final exam
1
1
1
Homework
1
25
25
Total Workload
154
Total Workload / 30
5,13
ECTS Credits of the Course
5
LANGUAGE OF INSTRUCTION
Turkish
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)