At the end of this course, the students; 1) Know design processe, develope strategie 2) Develope concept, make creative design 3) Create communication design product
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None
COURSE DEFINITION
This course covers approaching advertising graphics as a communication design problem, designing advertising graphics product applications.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Course Description and Expectations
2nd Week
Advertising Graphics and Target Audience
3rd Week
Project Brief
4th Week
Design Processes
5th Week
Design Processes
6th Week
Design Processes
7th Week
Design Processes
8th Week
MIDTERM
9th Week
Project Brief
10th Week
Design Processes
11th Week
Design Processes
12th Week
Design Processes
13th Week
Design Processes
14th Week
FİNAL
RECOMENDED OR REQUIRED READING
DEMİRCİ, K. (2017) Reklam Dayatır, Reklamın Tarihsel ve İdeolojik Özelliklerine Bir Bakış: Ütopya Yayınevi
ELDEN, M., (2009). Reklam ve Reklamcılık. İstanbul: Say Yayıncılık.
ELDEN, M.,ULUKÖK, Ö. (2005). Şimdi Reklamlar. İstanbul: İletişim Yayınları.
GÜLSOY T., (1999). Reklam Terimleri ve Kavramları Sözlüğü. İstanbul:Adam Yayınları.