TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	Assistant Professor Ali Çağıl Ömerbaş
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Analyse the relationships between icon, index and symbols 2) Use pictoral elements and symbols in semiological language 3) Interpret visual design examples
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION	Focusing on the fundamental role and meaning of contemporary imagery and visual forms, the course teaches the basic knowledge of visualization, perception and visual culture and analyzes the visualization techniques in the use of multimedia.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction 2nd Week Visual culture and visual design 3rd Week Visual design of the early period: Ideographs, pictographs, pre-historical visual communication, Mesopotamia, Egyptian hieroglyphs, innovation of letters, Chinese calligraphy, invention of paper 4th Week Alphabets: Phoenician, Greek, Latin, Korean writings. The effects of printing Technologies on visual design. 5th Week Principles of design and visual design 6th Week Visual percepton: Gestalt, the difference between looking and seeing. 7th Week Visual culture and semiology: Sign, symbol, index, icon 8th Week Midterm 9th Week Symbols (I): What is a symbol, its meaning, and how does it create a meaning? 10th Week Symbols (II): Examining symbols and corporate signs semantically 11th Week Symbols (III): Abstraction, readibility and meaning, abstraction in visual design 12th Week Symbols (IV): Pictograms 13th Week Design language (I): Representation and abstraction 14th Week Design Language (II): Allegory in visual communication - metaphor, simile, satire
RECOMENDED OR REQUIRED READING	BECER, E. (2002) İletişim ve Grafik Tasarımı. Ankara: Dost Kitabevi Yayınları. UÇAR, T.F. (2004) Görsel İletişim ve Grafik Tasarım. İstanbul: İnkılap Yayınevi. ARNHEIM, R. (2007). Görsel Düşünme. İstanbul: Metis Yayınları.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Practice,Project,Case Study
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 40 Project 1 50 Attendance 1 10 Total(%) 100 Contribution of In-term Studies to Overall Grade(%) 100 Contribution of Final Examination to Overall Grade(%) 0 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 2 2 Preparation for Quiz Individual or group work 3 3 9 Preparation for Final exam Course hours 14 3 42 Preparation for Midterm exam 1 50 50 Laboratory (including preparation) Final exam Homework Project 1 50 50 Total Workload 153 Total Workload / 30 5,1 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No