TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Gain the ability to apply the theoretical knowledge in the field of public relations. 2) Know public relations campaign creation processes. 3) Analyzes public relations campaigns.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	In this course, public relations campaigns are defined as a communication and action strategy and examined as a process of strategic planning, analysis and management relevant to the public. From this point of view, it is aimed that students gain skills in public relations campaign implementation, develop solutions for problems that may arise and evaluate current campaigns.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction to the Course 2nd Week Campaign Process: Research and Planning 3rd Week Campaign Process: Implementation and Evaluation 4th Week Campaign Examples: Issue Management, Risk Management, Crisis Management 5th Week Campaign Examples: Marketing Oriented Public Relations, Corporate Advertising, Internal Public Relations 6th Week Campaign Examples: Sponsorship, Corporate Social Responsibility, Corporate Social Advocacy 7th Week Campaign Examples: Image Management and Reputation Management 8th Week Midterm 9th Week Public Relations and Ethics 10th Week Campaign Presentations 11th Week Campaign Presentations 12th Week Campaign Presentations 13th Week Campaign Presentations 14th Week General Evaluation
RECOMENDED OR REQUIRED READING	Aydede, C. (2005). Teorik ve Uygulamalı Halkla İlişkiler Kampanyaları. İstanbul: Medicat. Başok, N. ve Coşkun Değirmen, G. (2014). Proje Yönetimi: Halkla İlişkilerde Tutarlı, Özgün, Sürdürülebilir Uygulamalar. Ankara: Nobel. Başok, N. ve Coşkun Değirmen, G. (2020). Teoriden Pratiğe Halkla İlişkiler Projeleri: Ödüllü Örnek Uygulamalar. Ankara: Nobel. Güçdemir, Y. (2015). Sanal Ortamda İletişim: Bir Halkla İlişkiler Perspektifi. İstanbul: Derin Yayınları. Kazancı, M. (2019). Kamuda ve Özel Kuruluşlarda Halkla İlişkiler. Ankara: Turhan Kitapevi. Okay, A. ve Okay, A. (2016). Halkla İlişkiler: Kavram, Strateji ve Uygulamaları. İstanbul: Der Yayınları. Sezgin, M. ve Can, P. (2017). Halkla İlişkiler ve Kampanyalar: Küçük Ölçekli Kampanya Denemeleri. İstanbul: Kriter. Topsümer, F., Elden, M. ve Yurdakul, N. (2018). Reklam ve Halkla İlişkilerde Hedef Kitle. İstanbul: İletişim.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Case Study,Project,Presentation,Questions/Answers
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Assignment 1 30 Total(%) 60 Contribution of In-term Studies to Overall Grade(%) 60 Contribution of Final Examination to Overall Grade(%) 40 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz Individual or group work Preparation for Final exam 1 45 45 Course hours 14 3 42 Preparation for Midterm exam 1 40 40 Laboratory (including preparation) Final exam 1 1 1 Homework 1 25 25 Total Workload 154 Total Workload / 30 5,13 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No