TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	Assistant Professor Ebru Akçay
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Learn the historical and conceptual foundations of Public Relations. 2) Learn the nature, basic objectives and characteristics of Public Relations. 3) Learn Public Relations practices and learn how to plan and use these practices.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	This course aims to teach conceptual and factual basis and the content and importance of public relations for organizations.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction: Course introduction (topics and scope of the course) 2nd Week Concepts, definitions and dimensions of public relations, public, relations and communication 3rd Week Public relations and other related concepts: publicity, advertising, propaganda (mainstream and critical public relations definitions) 4th Week Historical development of public relations - dominant narratives and models-1 5th Week Historical development of public relations - dominant narratives and models-2 6th Week Historical development of public relations in Turkey-1 7th Week Historical development of public relations in Turkey-2 8th Week MIDTERM 9th Week PR industry: roles and structures 10th Week Public Relations and Ethical Codes 11th Week Public Relations and Application Areas (organizational public relations, corporate advertising, lobbying) 12th Week Public Relations and Application Areas (marketing public relations, sponsorship, financial public relations) 13th Week Public Relations and Application Areas (social responsibility, crisis management) 14th Week Social Media and Public Relations
RECOMENDED OR REQUIRED READING	Akçay, E. (2017). ''Ulus Markalama Örneği Olarak `Karadeniz Vapuru'''. Güncel Sosyal Bilimler Araştırmaları. Gürkan Kalkan (der.) içinde. SRA Academic Publishing. 51-72. Gençtürk Hızal, S. (2012). ''Cumhuriyetin İlk Döneminde Bir Rıza Mühendisi: Vedat Nedim Tör''. Harvard University Journal of Turkish Studies 37: 153-176 Gençtürk Hızal, S. (2010). ''Uluslararası Halkla İlişkiler Endüstrisinin Görünümü.'' Uluslararası Halkla İlişkiler Sempozyumu Bildiri Kitabı. Cilt 1. Uluslararası Halkla İlişkiler Sempozyumu 2009 (Uluslararası Kıbrıs Üniversitesi ve Akdeniz Üniversitesi) Lefkoşe, KKTC. Akdeniz Üniversitesi İletişim Fakültesi Yayınları: Antalya, s. 87-96. Gençtürk Hızal, G. S. (2013). ''Medya ve Halkla İlişkiler Endüstrisi Ortakyaşarlığında Haberin Halkla İlişkilerleşmesi.'' Halkla İlişkilerin Kazancı. Geçmiş Eğilimler, Yeni Yönelimler. Melike Aktaş Yamanoğlu ve Pınar Özdemir (der.) içinde. Ankara: DeKi. 399- 426. Hutton, J. (1999). ''The Definition, Dimensions, and Domain of Public Relations.'' Public Relations Review (25/2). S: 199-214. Okay, Ayla ve Aydemir Okay (2002). Halkla İlişkiler Kavram, Strateji ve Uygulamaları. İstanbul: Der Yayınları. Yamanoğlu, M. A., Gençtürk Hızal, S. G., Özdemir P. (2013). Türkiye?de Halkla İlişkiler Tarihi- Kurumsallaşma Yılları 1960-1980. Ankara: DeKi.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Practice
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Assignment 1 20 Total(%) 50 Contribution of In-term Studies to Overall Grade(%) 50 Contribution of Final Examination to Overall Grade(%) 50 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz Individual or group work Preparation for Final exam 1 42 42 Course hours 14 3 42 Preparation for Midterm exam 1 26 26 Laboratory (including preparation) Final exam 1 1,5 1,5 Homework 1 38 38 Total Workload 150,5 Total Workload / 30 5,01 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No