| TYPE OF COURSE UNIT | Elective Course |
| LEVEL OF COURSE UNIT | Bachelor's Degree |
| YEAR OF STUDY | - |
| SEMESTER | - |
| NUMBER OF ECTS CREDITS ALLOCATED | 5 |
| NAME OF LECTURER(S) | Instructor Semra Ay
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) follow new trend and contemporary designs
2) are able to use typography creatively in different areas
3) know experimental typographic approaches
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | Yes(İTA221) |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | None |
| COURSE DEFINITION | This course is featured as the sequel of the İTA221 Typography course. The student makes creative typographic works on different areas using their basic knowledge gained in İTA221 Typography course, and learns new trends. |
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | Introduction: Objectives of the Course | | 2nd Week | An Overview of Typography | | 3rd Week | Image as Letter, Letter as Image, Space and Typography | | 4th Week | Typography: Anatomy of a Letterform | | 5th Week | Form and Meaning in Typography. Form and Meaning in Typography - Midterm Project Brief | | 6th Week | Form and Meaning in Typography | | 7th Week | Final critic and revisions about midterm Project. | | 8th Week | Mid-term exam | | 9th Week | Experimental Typography and Examples/ Final Project Brief | | 10th Week | Organic Typography Practices | | 11th Week | Organic Typography Practices | | 12th Week | The Process of Creating the Alphabet and Design with Words | | 13th Week | Video Process, Creating Ideas and Drafts | | 14th Week | Presentations |
|
| RECOMENDED OR REQUIRED READING | Brownie, B. (2014). Transforming Type: New Directions in Kinetic Typography. Bloomsbury Academic.
Brownie, B. (2014). Type Object. Artpower International.
Meggs, P. (1989). Type and Image: The Language of Graphic Design. A.B.D.: John Wiley & Sons
Sarıkavak, N. K. (2004). Çağdaş Tipografinin Temelleri. Ankara: Seçkin Yayıncılık.
Sarıkavak, N. K. (2014). Kaligrafik ve Tipografik Deneysel Tasarımlar. İstanbul: Grafik Tasarım Yayıncılık. |
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Discussion,Problem Solving,Case Study,Practice,Project,Presentation |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Mid-term | 1 | 30 | | Assignment | 1 | 20 | | Attendance | 1 | 10 | | Total(%) | | 60 | | Contribution of In-term Studies to Overall Grade(%) | | 60 | | Contribution of Final Examination to Overall Grade(%) | | 40 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | 1 | 1 | 1 | | Preparation for Quiz | | | | | Individual or group work | 14 | 2 | 28 | | Preparation for Final exam | 1 | 36 | 36 | | Course hours | 14 | 3 | 42 | | Preparation for Midterm exam | 1 | 22 | 22 | | Laboratory (including preparation) | | | | | Final exam | 1 | 1 | 1 | | Homework | 4 | 5 | 20 | | Total Workload | | | 150 |
|---|
| Total Workload / 30 | | | 5 |
|---|
| ECTS Credits of the Course | | | 5 |
|---|
|
| LANGUAGE OF INSTRUCTION | Turkish |
| WORK PLACEMENT(S) | No |
| | |
