TYPE OF COURSE UNIT	Compulsory Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	1
SEMESTER	Second Term (Spring)
NUMBER OF ECTS CREDITS ALLOCATED	4
NAME OF LECTURER(S)	Associate Professor Gülten Yurtseven
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) students know the elements of communication process and they discuss the obstacles of right communication 2) they know the elements of non-verbal communication and describe its importance on communication 3) they know the elements of erbal communication and describe its importance on communication. They also know the methods of phone communication and communication with angry people. 4) They know the rules of written communication and methods of legal-illegal communication. 5) They know e-communication and its importance in communication 6) They know the relationship between listeninig-hearing and importance of perception. 7) They know the importance of values and culture in communication and describe effects of cultural differences on communication 8) They know the importance and elements of marketing communication
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	The course includes scientific and theoretical information about communication and different dimensions of the communication.
COURSE CONTENTS	WEEK TOPICS 1st Week Importance, description, processes and shortages of communication 2nd Week Types of communication, factors influencing and preventing the communication. 3rd Week Organizational communication and it's description, importance, functions, formtions and barriers to Organizational communication. 4th Week Organizational communication and it's description, importance, functions, formtions and barriers to Organizational communication. 5th Week Perception and communication 6th Week Culture and communication 7th Week Non-verbal communication 8th Week Midterm 9th Week Verbal Communication, listening and speaking rules 10th Week Written Communication, it's importance and techniques 11th Week E- communication 12th Week Marketing communication 13th Week Marketing communication 14th Week Recap
RECOMENDED OR REQUIRED READING	İrfan Mısırlı (2003). Genel İletişim (ilkeler-yöntemler-teknikler), Detay Yayıncılık, Ankara. Bovee Courtland L. & Thill John V., (1998). Business Communication Today, Prentice Hall, New Jersey. Hasan Tutar, & Ferit Ayyıldız,(2008). Örnekleriyle Mesleki Yazışma ve Rapor Hazırlama Teknikleri, Seçkin Yayıncılık, Ankara. Dilaver Tengilimoğlu,& Hasan Tutar, (2003). Çağdaş Büro Yönetimi, Gazi Kitabevi, Ankara.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Questions/Answers,Discussion,Other
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Assignment 1 5 Quiz 2 20 Total(%) 55 Contribution of In-term Studies to Overall Grade(%) 55 Contribution of Final Examination to Overall Grade(%) 45 Total(%) 100
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No