TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	Professor Doğan Yaşar Ayhan
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) A knowledge of the planning of international marketing activities 2) A knowledge of the targeting market strategies of companies for entering the international markets 3) A knowledge of the positioning strategies for target market of companies to entering the international markets. 4) A knowledge of the methods for entering global markets 5) A knowledge of the products and brands decisions of firms in international markets 6) A knowledge of the pricing strategies of firms in international markets 7) A knowledge of the promotional strategies of firms in international markets 8) A knowledge of the distribution and logistics activities of firms in international markets
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None.
COURSE DEFINITION	A major focus of the course is on environmental factors which affect international marketing decisions, regional market characteristics, international marketing information system, and targeting markets. Formulating international marketing strategies (marketing mix decisions) for companies entering foreign markets is also discussed.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction to the Course 2nd Week Introduction to Global Marketing 3rd Week The Global Marketing Environment ? 1 4th Week The Global Marketing Environment ? 2 5th Week Segmentation, Targeting, and Positioning 6th Week Global Market Entry Strategies ? 1 7th Week Global Market Entry Strategies ? 2 8th Week MIDTERM EXAM PERIOD 9th Week Brand and Product Decisions in Global Marketing 10th Week Pricing Decisions in Global Marketing 11th Week Global Marketing Channels and Physical Distribution 12th Week Global Marketing Communications Decisions 13th Week Discussions 14th Week Discussions
RECOMENDED OR REQUIRED READING	Keegan, W. J. and Green, M. C. (2013), Global Marketing, 7th Ed., PEARSON. Lecture Notes
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Project,Discussion,Questions/Answers,Case Study
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 45 Quiz 1 10 Total(%) 55 Contribution of In-term Studies to Overall Grade(%) 55 Contribution of Final Examination to Overall Grade(%) 45 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz Individual or group work Preparation for Final exam 1 50 50 Course hours 14 3 42 Preparation for Midterm exam 1 25 25 Laboratory (including preparation) Final exam 1 2 2 Homework 1 10 10 Presentation (including preperation) 13 1 13 Total Workload 143 Total Workload / 30 4,76 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	English
WORK PLACEMENT(S)	No