TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Examines informatic technologies of business managements in terms of local, national, international and global extents and current innovations of modern methods and technologies 2) Being able to work on electronic enviromentElektronik ortamda iş yapabilmeyi anlar 3) Examines strategies for e-commerce models 4) Plans product development on electronic enviroment 5) Plans the prices of the products sold electronically 6) Examines security subjects of electronic enviroment 7) Examines internet history 8) Examines risk and success on new eco-system 9) Evaluates national and international threats 10) Comments digital rift 11) Evaluates B2B model 12) Evaluates B2C model 13) Evaluates C2C model 14) Examines e-marketing and e-commercial subjects 15) Examines applictions of commercial websites
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	Introduction to the main concepts of an electronic organization; technological, legal, and financial infrastructure of electronic commerce. Utilization of information and communication technologies across various key business activities such as supply chain management, marketing, customer relationship management, and human resources management; mobile commerce, e-commerce software; international, ethical and social issues.
COURSE CONTENTS	WEEK TOPICS 1st Week Internet History 2nd Week E-marketing 3rd Week Developing new product on electronic enviroment 4th Week E-pricing 5th Week E-commercial, e-communication, e-brand 6th Week B2B 7th Week B2C 8th Week MIDTERM 9th Week C2C 10th Week C2B 11th Week E-goverment 12th Week E-payment methods 13th Week Security on electronic enviroment 14th Week Applications of Commercial websites
RECOMENDED OR REQUIRED READING	Civelek, M., (2003). İnternet Ticareti, Beta Yayıncılık, İstanbul. Öncü, Fatih, (2002). E-pazarlama: İnternet olanaklarıyla ürün ve hizmetin hedef pazara sunulması ve satışı, Litaratür Yayıncılık, İstanbul. Deniz, R. Baki, (2001). İşletmeden tüketiciye internette pazarlama ve Türkiye'deki boyutları, Beta Yayıncılık, İstanbul.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Questions/Answers,Lecture,Other
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Project 1 10 Total(%) 40 Contribution of In-term Studies to Overall Grade(%) 40 Contribution of Final Examination to Overall Grade(%) 60 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz Individual or group work Preparation for Final exam 1 55 55 Course hours 13 3 39 Preparation for Midterm exam 1 45 45 Laboratory (including preparation) Final exam 1 1 1 Homework Project 1 10 10 Total Workload 151 Total Workload / 30 5,03 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No