| TYPE OF COURSE UNIT | Elective Course |
| LEVEL OF COURSE UNIT | Bachelor's Degree |
| YEAR OF STUDY | - |
| SEMESTER | - |
| NUMBER OF ECTS CREDITS ALLOCATED | 5 |
| NAME OF LECTURER(S) | Professor Korkut Ersoy
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) Have sufficient knowledge about public relations,
2) Learn management according to objectives and strategic planning model within the program planning approach.
3) Learn how to gain basic presentation competence, which is of great importance in the field of public relations, and how to prepare a public relations project in health institutions.
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | No |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | There is no recommended optional programme component for this course. |
| COURSE DEFINITION | In this course, the place of public relations in healthcare organization, the organization of public relations, the recognition of the society and personnel of healthcare organizations, the introduction of the organization to the society, marketing processes and methods are examined. |
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | Concept and Introduction to Public Relations | | 2nd Week | Historical Development of Public Relations | | 3rd Week | Health Care Organizations and Public Relations | | 4th Week | Advertisement, Propaganda, Public Relations and Communication | | 5th Week | Introduction and Recognition Concept | | 6th Week | Stages of Public Relations Process | | 7th Week | Midterm Exam | | 8th Week | Seminar | | 9th Week | Seminar | | 10th Week | Seminar | | 11th Week | Seminar | | 12th Week | Seminar | | 13th Week | Seminar | | 14th Week | Seminar |
|
| RECOMENDED OR REQUIRED READING | Public Relations In Health Care: A Guide For Professionals, Lewton, Kathleen Larey American Hospital Association 1995
Health Service Public Relations: A Guide To Good Practice, Silver, Roger. Radcliffe Medical Press Ltd. Oxford 1995
Public Relations: Strategies And Tactics Wilcox, Dennis L Longman New York 1998
Kazancı, Metin Halkla İlişkiler Ankara Üniversitesi Ankara 1980
|
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Project |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Mid-term | 1 | 30 | | Assignment | 1 | 30 | | Total(%) | | 60 | | Contribution of In-term Studies to Overall Grade(%) | | 60 | | Contribution of Final Examination to Overall Grade(%) | | 40 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | 1 | 1 | 1 | | Preparation for Quiz | 0 | 0 | 0 | | Individual or group work | 14 | 4 | 56 | | Preparation for Final exam | 1 | 15 | 15 | | Course hours | 14 | 3 | 42 | | Preparation for Midterm exam | 1 | 10 | 10 | | Laboratory (including preparation) | 0 | 0 | 0 | | Final exam | 1 | 1 | 1 | | Homework | 1 | 5 | 5 | | Article | 5 | 3 | 15 | | Total Workload | | | 145 |
|---|
| Total Workload / 30 | | | 4,83 |
|---|
| ECTS Credits of the Course | | | 5 |
|---|
|
| LANGUAGE OF INSTRUCTION | Turkish |
| WORK PLACEMENT(S) | No |
| | |
