At the end of this course, the students; 1) Have knowledge about causes of the consumer behavior, 2) Have knowledge about the factors that affect consumer, 3) Have knowledge about consumption strategies in Healthcare, 4) Have knowledge about consumers' reactions.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
There is no recommended optional programme component for this course.
COURSE DEFINITION
To enable students to learn about consumer behavior, its causes, factors affecting consumer behavior, health consumption strategies, consumer reactions and consumer psychology.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Consumer Behavior Concept and Characteristics
2nd Week
Importance of Consumer Behavior in Marketing
3rd Week
The Relationship between Consumer Behavior and Marketing Strategy in Healthcare
4th Week
Psychological Effects Learning and Memory
5th Week
Motivation and Interest
6th Week
Sensation and Perception
7th Week
Midterm Exam
8th Week
Attitudes and Changing Attitudes and Emotions
9th Week
Personality and Self
10th Week
Values and Lifestyle
11th Week
Socio-Cultural Effects, Group Dynamics and Solidarity Group
12th Week
Personal Influences and Spread of Innovation
13th Week
Consumer Purchasing Process in Healthcare
14th Week
Purchasing and Post-Purchase Behaviors
RECOMENDED OR REQUIRED READING
Gülfidan B., Odabaşı, Y., Tüketici Davranışı, Mediacat Kitapları, İstanbul, 2012 İslamoğlu, A. Hamdi, Altunışık, R., Tüketici Davranışları, Beta Basım Yayım, 2010 Hoyer D. W., Maccinnis, J. Deborah, Consumer Bahavior, 2008.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Lecture
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Mid-term
1
35
Assignment
1
10
Presentation of Article
1
10
Total(%)
55
Contribution of In-term Studies to Overall Grade(%)
55
Contribution of Final Examination to Overall Grade(%)
45
Total(%)
100
ECTS WORKLOAD
Activities
Number
Hours
Workload
Midterm exam
0
0
0
Preparation for Quiz
0
0
0
Individual or group work
14
4
56
Preparation for Final exam
1
15
15
Course hours
14
3
42
Preparation for Midterm exam
1
10
10
Laboratory (including preparation)
0
0
0
Final exam
1
1
1
Homework
1
7
7
Article Presentation
1
,5
,5
Article
3
3
9
Total Workload
140,5
Total Workload / 30
4,68
ECTS Credits of the Course
5
LANGUAGE OF INSTRUCTION
Turkish
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)