| TYPE OF COURSE UNIT | Elective Course |
| LEVEL OF COURSE UNIT | Associate Degree |
| YEAR OF STUDY | - |
| SEMESTER | - |
| NUMBER OF ECTS CREDITS ALLOCATED | 5 |
| NAME OF LECTURER(S) | Associate Professor Erkan Yıldız
Instructor Müge Kılıç
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) Know marketing and service marketing concepts
2) Explain consumer behavior in the service sector
3) Expresses growth and competition strategies
4) Know and express marketing mix elements of services
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | No |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | No |
| COURSE DEFINITION | In the field of service marketing, managing service quality is important. In this context, it is aimed to provide our students with sufficient achievements in service marketing by explaining the basic concepts of service marketing. |
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | Marketing and Service Marketing | | 2nd Week | Marketing Management in Service Businesses | | 3rd Week | Consumer Behavior | | 4th Week | Consumer Behavior | | 5th Week | Defining Target Markets | | 6th Week | Growth and Competitive Strategies | | 7th Week | Growth and Competitive Strategies | | 8th Week | Midterm Exam | | 9th Week | Service as a Product | | 10th Week | Pricing of Services | | 11th Week | Pricing of Services | | 12th Week | Distribution Decisions | | 13th Week | Promotion | | 14th Week | Evaluation |
|
| RECOMENDED OR REQUIRED READING | A. Hamdi İSLAMOĞLU ve Kenan AYDIN, Hizmet Pazarlaması, ISBN: 978-605-333-644-0
Remzi ALTUNIŞIK, Hizmet Pazarlaması ve Stratejileri, ISBN 978-605-333-463-7 |
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Discussion,Questions/Answers |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Mid-term | 1 | 40 | | Attendance | 1 | 10 | | Total(%) | | 50 | | Contribution of In-term Studies to Overall Grade(%) | | 50 | | Contribution of Final Examination to Overall Grade(%) | | 50 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | 1 | 1 | 1 | | Preparation for Quiz | | | | | Individual or group work | 14 | 6 | 84 | | Preparation for Final exam | 1 | 20 | 20 | | Course hours | 14 | 3 | 42 | | Preparation for Midterm exam | 1 | 10 | 10 | | Laboratory (including preparation) | | | | | Final exam | 1 | 1 | 1 | | Homework | | | | | Total Workload | | | 158 |
|---|
| Total Workload / 30 | | | 5,26 |
|---|
| ECTS Credits of the Course | | | 5 |
|---|
|
| LANGUAGE OF INSTRUCTION | Turkish |
| WORK PLACEMENT(S) | No |
| | |
