TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Associate Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	Associate Professor Erkan Yıldız
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Know the concepts of perception, learning, motivation, self, attitude 2) Has information about individual decision-making types 3) Consumers know the buying decision process 4) Know the methods used to convince consumers to buy 5) It has information about the factors that affect the procurement
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	No
COURSE DEFINITION
COURSE CONTENTS	WEEK TOPICS 1st Week Introducing the course and introduction, introduction to consumer behaviors 2nd Week General Concepts 3rd Week Characteristics of Consumer Behavior 4th Week Place of Consumer Behavior in Marketing 5th Week Psychological Factors, Learning 6th Week Memory and Motivation 7th Week Involvement and Perception 8th Week Attitude, Emotion and Personality 9th Week Self Concept and Life Style 10th Week Reference Groups and Family 11th Week Voice of Mouth 12th Week Social Class and Culture 13th Week Case Study 1 14th Week Case Study 2
RECOMENDED OR REQUIRED READING	Yavuz ODABAŞI. Tüketici Davranışı. 2.Baskı, Mediacat Yayınları
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Questions/Answers,Presentation,Case Study
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Presentation of Case Study 2 50 Total(%) 50 Contribution of In-term Studies to Overall Grade(%) 50 Contribution of Final Examination to Overall Grade(%) 50 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz Individual or group work 14 6 84 Preparation for Final exam 1 20 20 Course hours 14 3 42 Preparation for Midterm exam 1 10 10 Laboratory (including preparation) Final exam 1 1 1 Homework Total Workload 158 Total Workload / 30 5,26 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No