TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Associate Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	Instructor Tuğrul Tekin Tunalılar
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Defines the basic concepts, importance and principles of public relations and the target audience. 2) Explains the differences between public relations and similar concepts (advertising, propaganda, marketing, lobbying). 3) Knows the historical development and models of public relations. 4) Explains strategic public relations practices such as corporate identity, crisis communication, reputation management. 5) Knows the tools and techniques used in public relations activities and how they are used. 6) Explains the public relations management process and its implementation stages.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	No
COURSE DEFINITION	In this course, first of all, the basic concepts, principles and models related to public relations, the tools and techniques used and the methods of use are explained, and their relations with similar concepts (advertising, propaganda, marketing, lobbying) are emphasized. In terms of preparation for applications for businesses, strategic public relations concepts such as public relations management process implementation stages, corporate identity, crisis communication, reputation management are emphasized within the content of the sample applications.
COURSE CONTENTS	WEEK TOPICS 1st Week Public Relations Concept, Definition, Purposes, Importance, Target Audience 2nd Week Historical Developments in Public Relations, Basic Principles 3rd Week Public Relations Models and Basics of Communication 4th Week Public Relations and Similar Concepts (Propaganda, Advertising, Marketing, Lobbying) 5th Week The Place, Duties and Responsibilities of the Public Relations Deparments in the Organization 6th Week Tools and Methods Used in Public Relations (Use of Mass Media) 7th Week Public Relations and New Media, 8th Week Midterm Exam 9th Week Strategic Applications of Public Relations Management (Corporate Image and Corporate Identity, Corporate Reputation Management) 10th Week Strategic Applications of Public Relations Management (Crisis Management, Sponsorship, Corporate Social Responsibility) 11th Week Public Relations Management Process 12th Week Public Relations in Public and Private Organizations 13th Week Case Studies and Practices in Public Relations 14th Week Public Relations Campaign Presentations by Students
RECOMENDED OR REQUIRED READING	1. İşletmelerde Halkla İlişkiler, Prof. Dr. Zeyyat Sabuncuoğlu , Alfa Aktüel Yayınevi 2. Halkla İlişkilere Giriş, Prof. Dr. Metin Işık, Eğitim Yayınevi
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Questions/Answers,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 40 Total(%) 40 Contribution of In-term Studies to Overall Grade(%) 40 Contribution of Final Examination to Overall Grade(%) 60 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz 4 5 20 Individual or group work 14 4 56 Preparation for Final exam 1 25 25 Course hours 14 3 42 Preparation for Midterm exam 1 20 20 Laboratory (including preparation) Final exam 1 1 1 Homework Total Workload 165 Total Workload / 30 5,5 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No