TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Associate Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	Associate Professor Erkan Yıldız
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Explain to marketing, marketing environment, strategic planning 2) Explain to marketing information system and marketing research 3) Explain to consumer markets, industrial market and international market and consumer behavior 4) Explain to market segments, target market selection and demand forecast 5) Explain to marketing mix 6) Explain to and conduct to problem based learning 7) Explain to distribution channels and services marketing
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	No
COURSE DEFINITION	By emphasizing the importance of the marketing function in every aspect of life for businesses, the definition and principles of marketing, the environment and role of marketing, market research, the consumer market, the processes applied in the selection of the target market, the internet and direct marketing, and service marketing are discussed.
COURSE CONTENTS	WEEK TOPICS 1st Week Definition, Scope, Development of Marketing, Marketing Concept and New Trends 2nd Week Marketing Environment, Strategic Planning and the Role of Marketing 3rd Week Marketing Research 4th Week Consumer Markets and Consumer Behavior 5th Week Industrial Markets and International Markets 6th Week Market Segmentation, Targeting, Positioning and Sales Forecasting 7th Week Product 8th Week Midterm Exam 9th Week Price 10th Week Promotion 11th Week Personal Selling, Sales Development, Advertising, Public Relations 12th Week Internet Marketing, Direct Marketing 13th Week Distribution 14th Week Service marketing
RECOMENDED OR REQUIRED READING	1. İsmet MUCUK. Pazarlama İlkeleri. 20.Baskı, Türkmen Kitabevi (Zorunlu) 2. Ö.TORLAK, R.ALTUNIŞIK ve Ş.ÖZDEMİR. Pazarlama İlkeleri ve Yönetimi. Sözcü Kitabevi. 3. R.ALTUNIŞIK, Ş.ÖZDEMİR ve Ö.TORLAK.Modern Pazarlama, 4.Baskı, Değişim Yayınları
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Questions/Answers,Problem Solving,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 40 Total(%) 40 Contribution of In-term Studies to Overall Grade(%) 40 Contribution of Final Examination to Overall Grade(%) 60 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz Individual or group work 14 6 84 Preparation for Final exam 1 20 20 Course hours 14 3 42 Preparation for Midterm exam 1 10 10 Laboratory (including preparation) Final exam 1 1 1 Homework Total Workload 158 Total Workload / 30 5,26 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No