At the end of this course, the students; 1) Learns distribution components, 2) Learns the methods of entering international markets, 3) Produces solutions to problems that may be encountered in professional life with theoretical knowledge.
MODE OF DELIVERY
Face to face 50% + E-Learning 50%
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
None
COURSE DEFINITION
Middle and senior managers will be working in the logistics sector, to inform about the distribution channel management and physical distribution, distribution channel, regardless of the marketing functions, but may be compatible with them to make the composition and design of this course is to inform you about.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Definition and Scope of Distribution and Distribution Channels
2nd Week
Management of Distribution Channels
3rd Week
Horizontal and Vertical Integration in Distribution Channels
4th Week
Conflict in Distribution Channels
5th Week
Physical Distribution Channels
6th Week
International Distribution Channels
7th Week
Indirect and Direct Exports
8th Week
Application
9th Week
License Agreements
10th Week
Franchising
11th Week
Joint Ventures
12th Week
Management Agreement
13th Week
Direct Investment
14th Week
An Overview
15th Week
16th Week
RECOMENDED OR REQUIRED READING
-Keskin, Hakan, Lojistik el kitabı,Ankara,2011 -Kula, Ufuk;Torkul, Orhan;Taşkın Harun, Endüstri ve Sistem Mühendisliğine giriş, Değişim yayınları, 2006, İstanbul