TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Associate Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	Assistant Professor Macide Berna Çağlar
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Explain to marketing, marketing environment, strategic planning. 2) Explain to marketing information system and marketing research. 3) Explain to consumer markets, industrial market and international market and consumer behavior. 4) Explain to market segments, target market selection and demand forecast. 5) Explain to marketing mix. 6) Analyze to neccessary portfolio matrices. 7) Learn to develop strategic marketing plan.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	In this course it is aimed to be give information about logistics and marketing, importance of marketing in logistics and help students to adapt themselves to the marketing activities in logistics.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction to Marketing 2nd Week Production and Product Marketing Approaches 3rd Week Sales, Modern and Social Marketing Approaches 4th Week Marketing Environment 5th Week Product and Product Types 6th Week Extended Product and Product Life Curve 7th Week Service Marketing 8th Week Midterm Exam 9th Week Pricing in Marketing 10th Week Pricing Approaches 11th Week Distribution in Marketing 12th Week Distribution Channels and Strategies 13th Week Promotion in Marketing 14th Week General Evaluation of Marketing Concept
RECOMENDED OR REQUIRED READING	Pazarlama İlkeleri, Seçkin Yayıncılık, Ankara. Mucuk, İ.(2009). Pazarlama Yönetimi, (2010), Tuncer Tokol, Seçkin Yayıncılık Marketing Management, Philip Kotler, www.slideshare.net
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Questions/Answers,Report Preparation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Assignment 1 15 Total(%) 45 Contribution of In-term Studies to Overall Grade(%) 45 Contribution of Final Examination to Overall Grade(%) 55 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz Individual or group work 14 1 14 Preparation for Final exam 2 20 40 Course hours 14 2 28 Preparation for Midterm exam 2 20 40 Laboratory (including preparation) Final exam 1 1 1 Homework 3 5 15 Total Workload 139 Total Workload / 30 4,63 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No