| TYPE OF COURSE UNIT | Elective Course |
| LEVEL OF COURSE UNIT | Associate Degree |
| YEAR OF STUDY | - |
| SEMESTER | - |
| NUMBER OF ECTS CREDITS ALLOCATED | 5 |
| NAME OF LECTURER(S) | Instructor Sinan Can Altuntaş
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) By using the knowledge gained in the course, they can have the opportunity to find a job more easily after graduation,
2) They may have experience in Sales & Marketing & Service Coordination,
3) How to make more successful sales and more profitable sales? They may know about this subject,
4) Develop analytical thinking skills by solving and seeing the case studies and case studies shown in the course.
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | No |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | Foreign Trade Transactions I-II |
| COURSE DEFINITION | In the Sales Tactics (and techniques) course, detailed training is provided on sales & marketing & service coordination and organization, which is today's most popular profession and a quick start to career life. |
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | General Information and Evaluation of the Course | | 2nd Week | What is Sales & Marketing and how is it done? | | 3rd Week | How to be a successful business person? What are the responsibilities of a business person and how to acquire skills. | | 4th Week | How to enter a sales and marketing career and what should be done to give direction? | | 5th Week | What are the types of Sales & Marketing? | | 6th Week | How to create situations and facts of strategic behavior while making sales. | | 7th Week | What are the activities that the Sales & Marketing coordinator should perform in the organization? | | 8th Week | Midterm | | 9th Week | What are the most effective sales techniques? | | 10th Week | How to do online sales activities. | | 11th Week | Is Innovative Sales the Secret of Success? | | 12th Week | Small Tips For Big Sales. | | 13th Week | School Term and Post-School Career Advice for Finding a Job | | 14th Week | An overview |
|
| RECOMENDED OR REQUIRED READING | Lecture slides and lecture notes prepared by the relevant instructor, related reference books containing the main theme of "Sales and Marketing", related articles on some websites, blog posts, related visual platform utilities (provided to students by e-mail during the course). You do not need to buy an extra resource.
*** If you need academic adaptation due to your disability, please contact the instructor of the course. |
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Discussion,Questions/Answers,Practice,Presentation |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Mid-term | 1 | 30 | | Assignment | 1 | 20 | | Total(%) | | 50 | | Contribution of In-term Studies to Overall Grade(%) | | 50 | | Contribution of Final Examination to Overall Grade(%) | | 50 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | 1 | 1 | 1 | | Preparation for Quiz | | | | | Individual or group work | 14 | 4,8 | 67,2 | | Preparation for Final exam | 1 | 20 | 20 | | Course hours | 14 | 3 | 42 | | Preparation for Midterm exam | 1 | 10 | 10 | | Laboratory (including preparation) | | | | | Final exam | 1 | 1 | 1 | | Homework | | | | | Total Workload | | | 141,2 |
|---|
| Total Workload / 30 | | | 4,7 |
|---|
| ECTS Credits of the Course | | | 5 |
|---|
|
| LANGUAGE OF INSTRUCTION | Turkish |
| WORK PLACEMENT(S) | No |
| | |
