TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Associate Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	Assistant Professor Macide Berna Çağlar Instructor Devrim Çağdaş
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) A knowledge of the planning of international marketing activities 2) A knowledge of the targeting market strategies of companies for entering the international markets 3) A knowledge of the positioning strategies for target market of companies to entering the international markets 4) A knowledge of the methods for entering global markets 5) A knowledge of the products and brands decisions of firms in international markets 6) A knowledge of the pricing strategies of firms in international markets 7) A knowledge of the promotional strategies of firms in international markets 8) A knowledge of the distribution and logistics activities of firms in international markets
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	No
COURSE DEFINITION	Examination of international marketing with case studies.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction to International Marketing 2nd Week International Marketing: Concepts and Content- 1 3rd Week International Marketing: Concepts and Content- 2 4th Week International Marketing Environment 5th Week International Marketing Researches 6th Week International Market Entry Strategies- 1 7th Week International Market Entry Strategies- 2 8th Week Midterm 9th Week Product in International Markets 10th Week Pricing in International Marketing 11th Week Distribution in International Markets 12th Week Promotion in International Marketing- 1 13th Week Promotion in International Marketing- 2 14th Week Overview
RECOMENDED OR REQUIRED READING	Prof. Dr. Şafak Aksoy, Doç. Dr. Gülfidan Barış (2013) ?Uluslararası Pazarlama? Ankara: Anadolu University Cem Kozlu-Hüseyin Karaca (2019) ?Uluslararası Pazarlama? İstanbul: İş Bankası Yayınları Prof. Dr. Cemal Yükselen (2017) ?Pazarlama-İlkeler,Yönetim,Örnek Olaylar ? Ankara: Detay Prof. Dr. Mehmet Karafakioğlu (2010) "Uluslararası Pazarlama Yönetimi" İstanbul: Beta
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Project,Discussion,Questions/Answers,Case Study,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 40 Total(%) 40 Contribution of In-term Studies to Overall Grade(%) 40 Contribution of Final Examination to Overall Grade(%) 60 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam Preparation for Quiz Individual or group work Preparation for Final exam Course hours Preparation for Midterm exam Laboratory (including preparation) Final exam Homework Total Workload Total Workload / 30 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No