TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Associate Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Learn what is Public Relation 2) Know the function of Public Relation 3) Have the relation of advertisement, publicity, propaganda and marketing 4) Have knowledge the Public Relation campaigns 5) Make the practices of Public Relation
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	No
COURSE DEFINITION
COURSE CONTENTS	WEEK TOPICS 1st Week General informations about course scope, operation and evaluation. 2nd Week Basic principles of public relations, the concept of audience. 3rd Week Process of historical development of public relations. 4th Week Understanding of ethics in public relations. 5th Week The qualifications of public relations specialist. 6th Week The examples of public relations organizations. 7th Week Product, brand and corporate image 8th Week Mid-term 9th Week The importance of public relations in marketing communications. 10th Week Public relations and advertising 11th Week Public relations and exhibitions-fair design. 12th Week Public relations and media 13th Week Public relations and new media 14th Week Corporate Social Responsibility
RECOMENDED OR REQUIRED READING	1. İşletmelerde Halkla İlişkiler, Prof. Dr. Zeyyat Sabuncuoğlu , Alfa Aktüel Yayınevi 2. Halkla İlişkilere Giriş, Prof. Dr. Metin Işık, Eğitim Yayınevi
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Questions/Answers,Presentation,Project
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Assignment 1 20 Total(%) 50 Contribution of In-term Studies to Overall Grade(%) 50 Contribution of Final Examination to Overall Grade(%) 50 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz 4 5 20 Individual or group work 14 4 56 Preparation for Final exam 1 25 25 Course hours 14 2 28 Preparation for Midterm exam 1 20 20 Laboratory (including preparation) Final exam 1 1 1 Homework Total Workload 151 Total Workload / 30 5,03 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No