| TYPE OF COURSE UNIT | Elective Course |
| LEVEL OF COURSE UNIT | Associate Degree |
| YEAR OF STUDY | - |
| SEMESTER | - |
| NUMBER OF ECTS CREDITS ALLOCATED | 5 |
| NAME OF LECTURER(S) | -
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) Relations between marketing research and decision making
2) Turn marketing problem into research question
3) Know how to run the marketing research process
4) Understand what kind of research is done in which market conditions and the effect of these conditions on research
5) Know the strengths and weaknesses of alternative research designs
6) Can comprehend the areas of qualitative and quantitative research methods together with their applicability and limitations
7) Can collect, analyze and interpret data
8) Can use SPSS program
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | No |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | No |
| COURSE DEFINITION | |
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | Introduction of course aim, introduction and marketing research | | 2nd Week | Marketing research process | | 3rd Week | Research design | | 4th Week | Explanatory research design: Qualitative research | | 5th Week | Descriptive and causal research design | | 6th Week | Measurement and scaling | | 7th Week | Questionnaire design | | 8th Week | Midterm | | 9th Week | Sampling | | 10th Week | Introduction to SPSS | | 11th Week | Descriptive statistics | | 12th Week | Hypothesis tests | | 13th Week | Project presentations | | 14th Week | Project presentations |
|
| RECOMENDED OR REQUIRED READING | 1. Ercan Gegez. Pazarlama Araştırmaları. Beta Yayınları.
2. Bahtışen Kavak. Pazarlama ve Pazarlama Araştırmaları. Detay Yayıncılık |
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Discussion,Questions/Answers,Problem Solving,Presentation |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Mid-term | 1 | 30 | | Assignment | 1 | 20 | | Total(%) | | 50 | | Contribution of In-term Studies to Overall Grade(%) | | 50 | | Contribution of Final Examination to Overall Grade(%) | | 50 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | 1 | 1 | 1 | | Preparation for Quiz | 4 | 5 | 20 | | Individual or group work | 14 | 4 | 56 | | Preparation for Final exam | 1 | 25 | 25 | | Course hours | 14 | 2 | 28 | | Preparation for Midterm exam | 1 | 20 | 20 | | Laboratory (including preparation) | | | | | Final exam | 1 | 1 | 1 | | Homework | | | | | Total Workload | | | 151 |
|---|
| Total Workload / 30 | | | 5,03 |
|---|
| ECTS Credits of the Course | | | 5 |
|---|
|
| LANGUAGE OF INSTRUCTION | Turkish |
| WORK PLACEMENT(S) | No |
| | |
