TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Associate Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Explain to marketing, marketing environment, strategic planning 2) Explain to marketing information system and marketing research 3) Explain to consumer markets, industrial market and international market and consumer behavior 4) Explain to market segments, target market selection and demand forecast 5) Explain to marketing mix 6) Explain to and conduct to problem based learning 7) Explain to distribution channels and services marketing
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	No
COURSE DEFINITION
COURSE CONTENTS	WEEK TOPICS 1st Week The aim of marketing management course and introduction of course 2nd Week Definition, Scope, Development of Marketing, Marketing Concept and New Trends 3rd Week Marketing Environment, Strategic Planning and the Role of Marketing 4th Week Marketing Research 5th Week Consumer Markets and Consumer Behavior 6th Week Industrial Markets and International Markets 7th Week Market Segmentation, Targeting, Positioning and Sales Forecasting 8th Week Midterm 9th Week Product 10th Week Price 11th Week Problem based learning 12th Week Problem based learning 13th Week Problem based learning 14th Week Distribution channels, service marketing
RECOMENDED OR REQUIRED READING	1. İsmet MUCUK. Pazarlama İlkeleri. 20.Baskı, Türkmen Kitabevi (Zorunlu) 2. Ö.TORLAK, R.ALTUNIŞIK ve Ş.ÖZDEMİR. Pazarlama İlkeleri ve Yönetimi. Sözcü Kitabevi. 3. R.ALTUNIŞIK, Ş.ÖZDEMİR ve Ö.TORLAK.Modern Pazarlama, 4.Baskı, Değişim Yayınları
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Questions/Answers,Problem Solving,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Assignment 1 20 Total(%) 50 Contribution of In-term Studies to Overall Grade(%) 50 Contribution of Final Examination to Overall Grade(%) 50 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz 4 5 20 Individual or group work 14 4 56 Preparation for Final exam 1 25 25 Course hours 14 2 28 Preparation for Midterm exam 1 20 20 Laboratory (including preparation) Final exam 1 1 1 Homework Total Workload 151 Total Workload / 30 5,03 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No