| TYPE OF COURSE UNIT | Elective Course |
| LEVEL OF COURSE UNIT | Associate Degree |
| YEAR OF STUDY | - |
| SEMESTER | - |
| NUMBER OF ECTS CREDITS ALLOCATED | 5 |
| NAME OF LECTURER(S) | -
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) Determine the appropriate growing or downsizing strategies in a specific situation of a company.
2) Develop 4P strategies in terms of prodcut life cycle in a specific situation of a company.
3) Do definition of core competence,positioning strategy and corporate reputation analysis in a specific situation of a company.
4) Accomplish to identify organizational culture and appropriate strategies in a specific situation of a company.
5) Examine the motivation strategies and their necessity for employer and customers in a specific situation of a company.
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | No |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | No |
| COURSE DEFINITION | |
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | Introduction to project and learning based on problems | | 2nd Week | Case study 1 | | 3rd Week | Case study 1 | | 4th Week | Case study 2 | | 5th Week | Case study 2 | | 6th Week | Case study 3 | | 7th Week | Case study 3 | | 8th Week | General Evaluation | | 9th Week | Case study 4 | | 10th Week | Case study 4 | | 11th Week | Case study 5 | | 12th Week | Case study 5 | | 13th Week | Case study 6 | | 14th Week | Case study 6 |
|
| RECOMENDED OR REQUIRED READING | Koçel, T. (2003).İşletme Yöneticiliği. Beta Yayıncılık, İstanbul.
Odabaşı Y., Gülfidan B. (2015). Tüketici Davranışları. Mediacat Yayıncılık.
Kavak, B., Eryiğit C, Tektaş Ö. (2016). Pazarlamada Ürün. Siyasal Kitabevi.
|
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Discussion,Questions/Answers,Case Study,Problem Solving |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Presentation of Case Study | 6 | 50 | | Total(%) | | 50 | | Contribution of In-term Studies to Overall Grade(%) | | 50 | | Contribution of Final Examination to Overall Grade(%) | | 50 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | 1 | 1 | 1 | | Preparation for Quiz | 4 | 5 | 20 | | Individual or group work | 14 | 4 | 56 | | Preparation for Final exam | 1 | 25 | 25 | | Course hours | 14 | 2 | 28 | | Preparation for Midterm exam | 1 | 20 | 20 | | Laboratory (including preparation) | | | | | Final exam | 1 | 1 | 1 | | Homework | | | | | Total Workload | | | 151 |
|---|
| Total Workload / 30 | | | 5,03 |
|---|
| ECTS Credits of the Course | | | 5 |
|---|
|
| LANGUAGE OF INSTRUCTION | Turkish |
| WORK PLACEMENT(S) | No |
| | |
