| TYPE OF COURSE UNIT | Elective Course |
| LEVEL OF COURSE UNIT | Associate Degree |
| YEAR OF STUDY | - |
| SEMESTER | - |
| NUMBER OF ECTS CREDITS ALLOCATED | 5 |
| NAME OF LECTURER(S) | -
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) A knowledge of the planning of international marketing activities
2) A knowledge of the targeting market strategies of companies for entering the international markets
3) A knowledge of the positioning strategies for target market of companies to entering the international markets
4) A knowledge of the methods for entering global markets
5) A knowledge of the products and brands decisions of firms in international markets
6) A knowledge of the pricing strategies of firms in international markets
7) A knowledge of the promotional strategies of firms in international markets
8) A knowledge of the distribution and logistics activities of firms in international markets
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | No |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | No |
| COURSE DEFINITION | |
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | GIntroduction to International Marketing | | 2nd Week | International Marketing Environment | | 3rd Week | Global Information Systems and Market Research | | 4th Week | Segmentation, Targeting, and Positioning in International Markets | | 5th Week | Importing, Exporting, and Sourcing | | 6th Week | Global Market Entry Strategies | | 7th Week | Product and Brand Decisions in International Markets | | 8th Week | Midterm | | 9th Week | Pricing Decisions and Payment Forms in International Markets | | 10th Week | Pricing Decisions and Payment Forms in International Markets | | 11th Week | Distribution and Logistics in International Markets | | 12th Week | International Marketing Communications Decisions | | 13th Week | International Marketing Communications Decisions | | 14th Week | Global E-Commerce | | 15th Week | |
|
| RECOMENDED OR REQUIRED READING | Prof. Dr. Mehmet Karafakioğlu (2010) "Uluslararası Pazarlama Yönetimi" İstanbul: Beta
Gerald Albaum, Jesper Strandskov and Edvin Duerr (2008)"International Marketing and Export Management" England: Prentice Hall |
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Project,Discussion,Questions/Answers,Case Study |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Mid-term | 1 | 30 | | Assignment | 1 | 20 | | Total(%) | | 50 | | Contribution of In-term Studies to Overall Grade(%) | | 50 | | Contribution of Final Examination to Overall Grade(%) | | 50 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | 1 | 1 | 1 | | Preparation for Quiz | 4 | 5 | 20 | | Individual or group work | 14 | 4 | 56 | | Preparation for Final exam | 1 | 25 | 25 | | Course hours | 14 | 2 | 28 | | Preparation for Midterm exam | 1 | 20 | 20 | | Laboratory (including preparation) | | | | | Final exam | 1 | 1 | 1 | | Homework | | | | | Total Workload | | | 151 |
|---|
| Total Workload / 30 | | | 5,03 |
|---|
| ECTS Credits of the Course | | | 5 |
|---|
|
| LANGUAGE OF INSTRUCTION | English |
| WORK PLACEMENT(S) | No |
| | |
