TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Associate Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	4
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Provide Mutual Interaction Between Individuals and Organizations an Their Target Audience. 2) Investigate the Creation of a Positive Image and Support Activities Intended for Organizations Featuring in the Relevant Sections of the Public Opinion.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION
COURSE CONTENTS	WEEK TOPICS 1st Week Fundamental Concepts of Public Relations 2nd Week The Scope and Concepts of Public Relations 3rd Week The Development of Public Relations 4th Week The Methodology and Instruments of Public Relations 5th Week The Practice of Public Relations 6th Week Public Relations and Communication 7th Week Target Audicence and Promotion of Public Relations 8th Week Midterm Exam 9th Week Public Relations and Advertising 10th Week Public Relations and Public Organizations 11th Week Public Relations and Image Management 12th Week Public Relations, Public Opinion, Publicity and Perceptions 13th Week Public Relations and Crisis Management 14th Week New Developments in Public Relations
RECOMENDED OR REQUIRED READING	-Halkla İlişkiler Dersleri, Doç. Dr. M. Akif Özer -Halkla İlişkiler ve İletişim, Fatma Geçikli -Halkla İlşkilerde Temel Kavramlar, Dr. Ayhan Biber -İletişim, Nazife Güngör -Etkili İletişim, John Adair
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Questions/Answers
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 35 Assignment 1 15 Total(%) 50 Contribution of In-term Studies to Overall Grade(%) 50 Contribution of Final Examination to Overall Grade(%) 50 Total(%) 100
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No