| TYPE OF COURSE UNIT | Elective Course |
| LEVEL OF COURSE UNIT | Bachelor's Degree |
| YEAR OF STUDY | - |
| SEMESTER | - |
| NUMBER OF ECTS CREDITS ALLOCATED | 5 |
| NAME OF LECTURER(S) | -
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) Are able to develope strategy and performance
2) Are able to express Vertical Integration, Cost Leadership, Product Differentiation, Creating Elasticity
3) Know Corporate Strategies, Strategic Cooperations
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | No |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | None |
| COURSE DEFINITION | This course is oriented towards the analysis of strategy and policy making process in organizations. Considering all the external and internal factors that affect the company's strategy and policies, this process is examined conceptually and practically by focusing on the analysis of real cases. |
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | Term and concepts about Strategic Management | | 2nd Week | Strategic Manageement Process and Factors | | 3rd Week | External Enviroment Analysis | | 4th Week | Management Analysis | | 5th Week | Measurment and Situation Definition Matrix of Enviroment Factors | | 6th Week | Strategic Guidance | | 7th Week | Basic Strategies and Subgroups | | 8th Week | Midterm | | 9th Week | Senior Management Strategies | | 10th Week | Competition Strategies | | 11th Week | Functional Strategies | | 12th Week | Techniques used to apply management strategies | | 13th Week | Application of Strategies | | 14th Week | Strategic Valuation and Control |
|
| RECOMENDED OR REQUIRED READING | Hayri Ülgen ve Kadri Mirze, Stratejik Yönetim, 5.bası, 2010 Beta Yayınları, İstanbul
- Ders sırasında oluşan güncel okuma malzemesi, makale ve gazete haberleri
|
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Questions/Answers,Discussion |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Mid-term | 1 | 40 | | Total(%) | | 40 | | Contribution of In-term Studies to Overall Grade(%) | | 40 | | Contribution of Final Examination to Overall Grade(%) | | 60 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | 1 | 1 | 1 | | Preparation for Quiz | 5 | 4 | 20 | | Individual or group work | 14 | 2 | 28 | | Preparation for Final exam | 1 | 35 | 35 | | Course hours | 13 | 2 | 26 | | Preparation for Midterm exam | 1 | 20 | 20 | | Laboratory (including preparation) | | | | | Final exam | 1 | 1 | 1 | | Homework | 4 | 5 | 20 | | Total Workload | | | 151 |
|---|
| Total Workload / 30 | | | 5,03 |
|---|
| ECTS Credits of the Course | | | 5 |
|---|
|
| LANGUAGE OF INSTRUCTION | Turkish |
| WORK PLACEMENT(S) | No |
| | |
