TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	1
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Knows and distinguishes the definitions and concepts related to the elements of communication and communication process (message, target, source, noise, perception, feedback). 2) Knows the elements that create communication barriers, types of communication, organizational communication and the importance of communication for business life and businesses. 3) Knows the place of culture in communication and the differences in intercultural communication. 4) Knows and distinguishes nonverbal, verbal, written and electronic communication and knows its importance for businesses and consumers. 5) Knows how to prepare a CV (Resume) and the points to be considered in job interviews. 6) Knows marketing communication and its elements. 7) Knows public relations and crisis communication, its features and what needs to be done in crisis communication.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	No
COURSE DEFINITION	Communication is a mandatory function for every business. The global world, where workforce diversity is high and advanced technologies are used, forces employees to technological and intercultural communication both inside and outside the organization. Within the scope of this course, the concept of communication, its types, communication differences according to cultures and marketing communication will be examined by taking into account technological innovations.
COURSE CONTENTS	WEEK TOPICS 1st Week Importance of communication, definition, communication process, communication barriers, communication types, factors affecting and hindering communication 2nd Week Importance of communication, definition, communication process, communication barriers, communication types, factors affecting and hindering communication 3rd Week Organizational communication, definition, importance, functions, organizational communication styles, factors that prevent communication in organizations) 4th Week Detection and communication 5th Week Culture and communication 6th Week Nonverbal communication 7th Week Oral communication, listening and speaking rules, speaking with angry people 8th Week Midterm 9th Week Written communication, its importance, techniques 10th Week Written communication, its importance, techniques 11th Week CV preparation 12th Week Electronic communication 13th Week Marketing communications, public relations and crisis management 14th Week Marketing communications, public relations and crisis management
RECOMENDED OR REQUIRED READING	Lecture Notes Additional Resources: Nazife Güngör (2018). İletişime Giriş, Gözden geçirilmiş 5. Baskı, Siyasal Kitabevi, Ankara. İrfan Mısırlı (2004). Genel ve Teknik İletişim, Genişletilmiş II. Baskı. Detay Yayıncılık, Ankara. Bovee Courtland L. & Thill John V. (1998). Business Communication Today, Prentice Hall, New Jersey. Lahiff J., Penrose, J.M. (1997), Business Communication Strategies and Skills, Prentice Hall, New Jersey. Özlem Şakar, Nazife Küçükaslan, (2003), Büro Yönetimi ve İletişim Teknikleri. Ekin Kitabevi, İstanbul. Hasan Tutar & Ferit Ayyıldız (2008). Örnekleriyle Mesleki Yazışma ve Rapor Hazırlama Teknikleri, Seçkin Yayıncılık, Ankara. Dilaver Tengilimoğlu & Hasan Tutar (2003). Çağdaş Büro Yönetimi, Gazi Kitabevi, Ankara. Bovee, Courtland & Thill, John. (2011). Business Communication Today. 11th Ed., Pearson Education. Shwom, Barbara G. & Snyder, Lisa Gueldenzoph. (2011). Business Communication. Pearson Education.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Questions/Answers
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Assignment 1 10 Total(%) 40 Contribution of In-term Studies to Overall Grade(%) 40 Contribution of Final Examination to Overall Grade(%) 60 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz Individual or group work 14 1 14 Preparation for Final exam 1 4 4 Course hours 13 1 13 Preparation for Midterm exam 1 2 2 Laboratory (including preparation) Final exam 1 1 1 Homework 1 2 2 Total Workload 37 Total Workload / 30 1,23 ECTS Credits of the Course 1
LANGUAGE OF INSTRUCTION	English
WORK PLACEMENT(S)	No