TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Associate Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	Instructor Döndü Özlem Kantarcı
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Know concept of the social media 2) Know its various platforms 3) Manage the relations of social network users 4) Understand the importance of ethics for social media users. 5) Understand the basics for creating content and activities.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION
COURSE CONTENTS	WEEK TOPICS 1st Week Concept of social media and its development. 2nd Week Communication by way of social media, traditional media and social media relations. 3rd Week Mobile media and social media relations. 4th Week Social media platforms: Blog, forum, Sosyal medya platformları: Blog, forum, news groups, discussion groups, Wikis 5th Week Managing the relations of social network users. 6th Week Media sharing sites and managing relations with users. 7th Week Elektronic mails and mail groups. 8th Week Midterm exam 9th Week Search engines and relations with users. 10th Week Corporate web sites and relations with users 11th Week Importance of creating content for socil media, content management. 12th Week Activity creating, measurement and analysis. 13th Week Social media ethics 14th Week Consumer relations and social media.
RECOMENDED OR REQUIRED READING	Sosyal Medya-Akademi, Ed: Kara T., Beta Yayınevi, İstanbul, 2012. Sosyal Medya 101, Kahraman, M., MediaCat Kitapları, İstanbul, 2011.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Project,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Practice 1 20 Total(%) 50 Contribution of In-term Studies to Overall Grade(%) 50 Contribution of Final Examination to Overall Grade(%) 50 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz Individual or group work Preparation for Final exam 1 50 50 Course hours 14 3 42 Preparation for Midterm exam 1 30 30 Laboratory (including preparation) Final exam 1 1 1 Homework 1 30 30 Total Workload 154 Total Workload / 30 5,13 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No