TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	Instructor Gülten Şenkul
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Are able to assimilate the concepts of new media technologies and social media and to associate them with communication studies. 2) Have detailed information about social media tools 3) Are able to develop a social media communication plan 4) Are able to prepare social media content 5) Understand the Importance of Social Media Ethics
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	Social media analysis and management course is a course that provides students with theoretical and practical information on the use, effects and management of social media. The course covers basic information about social media and marketing, content production in social media, developing and implementing a social media strategy, reaching the target audience on widely used social media platforms, social media management in crisis situations and social media ethics.
COURSE CONTENTS	WEEK TOPICS 1st Week Information about the aim and framework of the course; Internet and Web Technologies 2nd Week Social media definition, history, differences from traditional media 3rd Week Emergence of new media, features of new media 4th Week Social media platforms 5th Week Social media marketing 6th Week Social media and target audience 7th Week Social media management 8th Week Midterm 9th Week Social media optimization 10th Week Digital content production management strategies in social media 11th Week Crisis management in social media 12th Week Social media and ethics 13th Week Opportunities and challenges of social media 14th Week Project presentations
RECOMENDED OR REQUIRED READING	Lecture Notes Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage. Çağıl, A. (2017). Sosyal Medya ile Dijital Pazarlama. Dikeyeksen Yayıncılık.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture, Araştırma, Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Assignment 2 10 Quiz 4 20 Total(%) 60 Contribution of In-term Studies to Overall Grade(%) 60 Contribution of Final Examination to Overall Grade(%) 40 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz 4 10 40 Individual or group work 1 14 14 Preparation for Final exam 1 20 20 Course hours 14 3 42 Preparation for Midterm exam 1 20 20 Laboratory (including preparation) Final exam 1 1 1 Homework Project 1 20 20 Total Workload 158 Total Workload / 30 5,26 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No