TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Master's Degree Without Thesis
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	10
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Businesses can evaluate the effects of legal, moral and ethical constraints arising from e-commerce applications and produce solutions. 2) Electronic commerce can examine basic business and market models. 3) Electronic Commerce can assess the changes that the business brings to the customer relationship. 4) Know the basic causes and problems of electronic trading. 5) Describe the meaning and scope of electronic trade.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION	The aim of this course is to contribute to modern business practices by transferring the stages of the existence of electronic business, developments in trade, developments, strategies and applications in electronic environment.
COURSE CONTENTS	WEEK TOPICS 1st Week General Concepts, Electronic Trade Area, Changing Business Environment? E-Commerce Benefits and Limits 2nd Week E-marketplaces 3rd Week E-Retail 4th Week Consumer Behavior - Advertising 5th Week Business-to-Business-to-Business-Selling Side - Purchaser 6th Week Electronic Commerce Support Services 7th Week E-Supply Chain - Joint Trade 8th Week Midterm 9th Week In-house Electronic Commerce - Electronic Commerce between Customers - Electronic State 10th Week Mobile Trading 11th Week E-auctions 12th Week Security and Electronic Payment Systems 13th Week eCRM, Other Support Services, E-Commerce Strategies 14th Week Final Exam
RECOMENDED OR REQUIRED READING	1. Electronic Commerce 2010, 6/E , Efraim Turban - Jae K. Lee - David King - Ting Peng Liang - Deborrah Turban, Prentice Hall, 2009 2. E-Commerce 2011, (7th Edition), Kenneth Laudon - Carol Guercio Traver, Prentice Hall, 2011
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Questions/Answers,Case Study,Project
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Project 1 20 Total(%) 50 Contribution of In-term Studies to Overall Grade(%) 50 Contribution of Final Examination to Overall Grade(%) 50 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz Individual or group work 14 10 140 Preparation for Final exam 14 3 42 Course hours 13 3 39 Preparation for Midterm exam 8 3 24 Laboratory (including preparation) Final exam 1 1 1 Homework 1 40 40 Total Workload 287 Total Workload / 30 9,56 ECTS Credits of the Course 10
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No