At the end of this course, the students; 1) Evaluate the organization and function of the tourism sector. 2) Assess the leadership, supervisory, and human relations skills within tourism sector 3) Learn laws and legal other issues regarding with tourism sector. 4) Aware of environmental and natural issues about tourism sector. 5) Comprehend safety and sanitation standards in tourism sector 6) Gain world wide insight about implementation of the tourism sector.
MODE OF DELIVERY
Face to face
PRE-REQUISITES OF THE COURSE
No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT
COURSE DEFINITION
Tourism covers accommodation, transportation and entertainment services for people who go out of their home environment for business, entertainment or vacation. The sector is composed of transportation, accommodation, food and beverage, trip and entertainment sectors. In our country, main tourism services are health and thermal tourism, winter tourism, tableland tourism, speleological tourism, hunting tourism, congress tourism, golf tourism, yacht tourism, Silk Road tourism, belief tourism, air sports tourism, mountain tourism, rafting tourism, diving tourism and bird watching tourism. In this course, the participants will learn how to utilize our country?s tourism potential. There will be also speakers from the sector and case studies for the course.
COURSE CONTENTS
WEEK
TOPICS
1st Week
Introduction to tourism sector management: Definitons and motivations for travel.
2nd Week
The types of visitors, travellers and different forms of tour organisations
3rd Week
Tourism Finance: Investment and sources of finance
4th Week
Sub industries of the tourism sector.
5th Week
Transportation and transportaion management
6th Week
Advertisement in the tourism sector.
7th Week
Role of social media in Tourism sector.
8th Week
Midterm
9th Week
Pricing of accommodation and catering services.
10th Week
Consumer demands and changes in tastes and seasonality.
11th Week
Govermental effects on tourism sector.
12th Week
Case study
13th Week
Case study
14th Week
Case study
RECOMENDED OR REQUIRED READING
Course Notes
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
Lecture,Discussion,Case Study
ASSESSMENT METHODS AND CRITERIA
Quantity
Percentage(%)
Mid-term
1
30
Assignment
1
10
Total(%)
40
Contribution of In-term Studies to Overall Grade(%)
40
Contribution of Final Examination to Overall Grade(%)
60
Total(%)
100
ECTS WORKLOAD
Activities
Number
Hours
Workload
Midterm exam
1
1
1
Preparation for Quiz
Individual or group work
1
35
35
Preparation for Final exam
1
120
120
Course hours
14
3
42
Preparation for Midterm exam
1
100
100
Laboratory (including preparation)
Final exam
1
2
2
Homework
Total Workload
300
Total Workload / 30
10
ECTS Credits of the Course
10
LANGUAGE OF INSTRUCTION
Turkish
WORK PLACEMENT(S)
No
KEY LEARNING OUTCOMES (KLO) / MATRIX OF LEARNING OUTCOMES (LO)
