TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Master's Degree Without Thesis
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	10
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Can define business strategy 2) Know types of business level strategies 3) Know corporate level strategies 4) Gain an understanding of internatinal strategies
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	The key philosophy of strategic management is to design plans which help organizations to survive and to sustain in various business environments. Strategic management gives great emphasis on forecasting future events. Main point of the strategic management is placing proactive thinking at the center of the decision-making process. Managers should be able to create, shape and design their own future. Organizations require strategic management to make long term strategic plans and to evaluate environmental opportunities and threats. At the end of this lesson, participants will be able to craft differentiated, stable and flexible firm strategies. Participants will improve their decision-making skills especially under the risky, uncertain business conditions. Also within the context of this course, real life business models will be discussed and case studies will be conducted.
COURSE CONTENTS	WEEK TOPICS 1st Week Significance of Strategic Management, Fundamental Concepts, Characteristics of Strategic Management and Historical Evolution, Process and Steps of Strategic Management 2nd Week Strategic Analysis: General and Competitive Environments, Determination Of The Strengths And Weaknesses Of Internal Environment 3rd Week Strategy Formulation: Strategic Management at Task Level, Functional Level, Business Level and International Level 4th Week Implementation and Control of Strategies, Implementation Process and Integration, The Role of Organizational Structure, Evaluation of the Strategic Results, Controlling 5th Week Other Issues in Strategic Management 6th Week Leadership, Organizational Culture, Business Ethics, Crisis Management and Unplanned Change, Strategic Management in Small Businesses, Problems of Strategic Management in Service Businesses and Non-profit Organizations 7th Week Analysis Method of Strategic Situations and Cases 8th Week Midterm Examination 9th Week Case Presentations 10th Week Case Presentations 11th Week Case Presentations 12th Week Case Presentations 13th Week Case Presentations 14th Week Case Presentations
RECOMENDED OR REQUIRED READING	Thompson, A. ve Strickland, A. (2009), Strategic Management: Concept and Cases, McGraw-Hill International Edition, 17. Baskı, New York. Kırım, A. (1998) Yeni Dünyada Strateji ve Yönetim, Sistem Yayıncılık, İstanbul
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Questions/Answers,Case Study,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 25 Presentation of Article 1 25 Presentation of Case Study 1 25 Total(%) 75 Contribution of In-term Studies to Overall Grade(%) 75 Contribution of Final Examination to Overall Grade(%) 25 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz 1 20 20 Individual or group work Preparation for Final exam 1 115 115 Course hours 14 3 42 Preparation for Midterm exam 1 101 101 Laboratory (including preparation) Final exam 1 1 1 Homework 1 20 20 Total Workload 300 Total Workload / 30 10 ECTS Credits of the Course 10
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No