TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Know about the features of advertising photography. 2) Identify and comprehend the process of taking advertising photograpyhy. 3) Reinforce and expand their knowledge of shooting advertising photographs and films.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	Yes(RTS228)
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	The photograph designed by the advertising narrative makes a vital contribution by embodying its message and increasing its effectiveness. Advertising photography to make its contribution as a visual material, it is imperative that the image be clearly perceived as well as emphasizing the suitability of the photography to serve the purpose rather than the artistic perfection. The course is based on this basic approach.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction of the course 2nd Week Discussions on Photography and Advertising Photography. Oscar Gustave Rejlander 3rd Week Theories of Attitude Change/Color/Perception/Visual Perception 4th Week Proper Exposure: Aperture-Shutter Speed-ISO 5th Week Light and lighting. Analysis of advertising photos. 6th Week Objective types and their effects on vision. Analysis of advertising photos. 7th Week Composition. Shooting scales, shooting angles and framing. Analysis of advertising photos. 8th Week Midterm 9th Week Midterm evaluation. `Advertising Photo Project? evaluations. 10th Week `Advertising Photo Project evaluations. 11th Week `Advertising Photo Project evaluations. 12th Week `Advertising Photo Project presentations. 13th Week `Advertising Photo Project evaluations. 14th Week Advertising Photo Project Jury
RECOMENDED OR REQUIRED READING	Photography Magazines: Afterimage , Aperture , American Photo , B&W Magazine , British Journal of Photography , Blind Spot , View Camera, Camera Austria, Camerawork, Colors, European Photography, LensWork, Nature Photographer, Outdoor Photography, PDN Photo District News, Photograph Guide.com , Photo Insider, Photo Life, Photographie Magazine, Petersen's PHOTOgraphic, PhotoMedia, PHOTO Techniques, Picture Magazine, Popular Photography, Portfolio, Practical Photography, Professional Photographer, Shots Magazine, Shutterbug Magazine, The Photo Review, Zoom Magazine, PC Photo Photography, Digital Photographer, Digital Camera, JPG Magazine, Fotoritim, Geniş Açı
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Project,Other,Presentation,Discussion
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Practice 1 10 Project 1 40 Attendance 1 10 Other 1 10 Total(%) 100 Contribution of In-term Studies to Overall Grade(%) 100 Contribution of Final Examination to Overall Grade(%) 0 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 2 2 Preparation for Quiz Individual or group work Preparation for Final exam Course hours 14 3 42 Preparation for Midterm exam 1 40 40 Laboratory (including preparation) Final exam 1 2 2 Homework Project 1 50 50 Performance Practice 1 10 10 Total Workload 146 Total Workload / 30 4,86 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No