TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	Assistant Professor Reyhan Ünal Çınar
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Will gain a systematic understanding of consumption society. 2) Will be able to exhibit knowledge upon consumption culture questions. 3) Will be able to analyse and synthesize the interplay of economy, culture and technology in relation to consumption, taste and lifestyles.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	This course focuses on (inter)national networks of production and consumption processes since they are gradually becoming major components of economic, political and cultural dynamics today. The course treats the changes in the modes of consumption within the continuity of transformation of the client to the consumer. The way how consumption culture reflects the ways of life and builds new envisagement of identity, and its effects on the ways of individuals' description and perception of themselves will be exemplified within the interrelatedness of theoretical approaches and practices consumption. Undoubtedly the process is not independent of historical development of capitalism and mass marketing and marketing communication practices. So, in this course the cross cultural evaluation of the consumer behaviour such as selecting, buying, saving is aimed. To this end, within the intersection of cultural industry and lifestyles, the effects of some components and patterns of marketing communications such as price, promotion, supply and demand, capital, competition, monopolization, transnationalization on consumer behaviour will also be in the scope of the course.
COURSE CONTENTS	WEEK TOPICS 1st Week Why do we want things? 2nd Week Why do we want to possess things? 3rd Week Historical background of production and consumption. What is the difference between consumer and client? 4th Week Culture industry 5th Week Internationalization, transnationalisation 6th Week How the value or significance of object created in different social context? 7th Week Can cultural commodities meet human needs totally? 8th Week Midterm 9th Week What is taste? 10th Week What are things we desire? What are the things we like? 11th Week What are the things we choose? What are the things we buy? 12th Week Lifestyles 13th Week How consumption is involved in creating personal, political and place identities? 14th Week Why do we save? Why do we collect?
RECOMENDED OR REQUIRED READING	ADORNO, Theodor W., 1991. The culture industry : selected essays on mass culture London: Routledge APPADURAI, Arjun, 1988. The social life of things : commodities in cultural perspective. Cambridge:Cambridge University Press. BALİ, N.Rıfat.2002. Tarz-ı Hayattan Life Style'a: Yeni Seçkinler, Yeni Mekanlar,Yeni Yaşamlar. İstanbul: İletişim Yayınları. BOCOCK, Robert. 1997. Tüketim (Çev. İrem Kutluk). Ankara: Dost Yayınları. BOURDIEU, Pierre, 2000. Distinction: A Social Critique of the Judgement of Taste (Trans. Richard Nice). Cambridge: Harvard University Press. CHANEY, David, 1999. Yaşam Tarzları (Çev. İrem Kutluk). Ankara: Dost Yayınları. DEBORD, Guy. 1996. Gösteri Toplumu (Çev: A. Ekmekçi-O.Taşkent). İstanbul: Ayrıntı.Yayınları DE CERTAU, Michel. 1984. Practice of Everydaylife (trans.Steven Rendall). Berkeley: University of California Press. DOUGLAS, Mary& Baron ISHERWOOD.1999. Tüketimin Antropolojisi (Erden Attila Aytekin). Ankara: Dost Yayınları. GÜRBİLEK Nurdan. 1992. Vitrinde Yaşamak. İstanbul. Metis Yayınları. HORKHEIMER Max & Theodor ADORNO. 1995. Aydınlanmanın Diyalektiği II (Çev. Oğuz Özügül). İstanbul: Kabalcı Yayınevi. LEFEBVRE, Henri,1998. Modern Dünyada Gündelik Hayat (çev. Işın Gürbüz). İstanbul: Metis Yayınları. RITZER, George. 2000. Toplumun McDonaldlaştırılması: Çağdaş Toplum Yaşamının Değişen Karakteri Üzerine Bir İnceleme (Çev. Şen Süer Kaya ) İstanbul: Ayrıntı Yayınları. RITZER, George.2000. Büyüsü Bozulmuş Dünyayı Büyülemek (Çev. Şen Süer Kaya). İstanbul: Ayrıntı Yayınları.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Questions/Answers,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 25 Attendance 1 20 Presentation of Case Study 1 20 Total(%) 65 Contribution of In-term Studies to Overall Grade(%) 65 Contribution of Final Examination to Overall Grade(%) 35 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 2 2 Preparation for Quiz Individual or group work Preparation for Final exam 1 40 40 Course hours 14 3 42 Preparation for Midterm exam 1 25 25 Laboratory (including preparation) Final exam 1 2 2 Homework 1 40 40 Total Workload 151 Total Workload / 30 5,03 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No