TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Learn the economic, political and social factors that led to the emergence of the concept and what are some of the international conventions covering this field. 2) Learn that social responsibility is a strategic communication tool and that non-governmental organizations design projects to increase the social benefit and welfare level of the public and private sector. 3) Realize the contribution of corporate social responsibility projects to corporate identity, image and reputation.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	The student are expected to gain a view point of the meaning, content and the importance of social responsibility
COURSE CONTENTS	WEEK TOPICS 1st Week Formation of Corporate Social Responsibility Concept 2nd Week Corporate Philanthropy 3rd Week Scope and Limits of Corporate Social Responsibility 4th Week Factors in Increasing Corporate Social Responsibility Awareness 5th Week Corporate Social Purpose Incentive 6th Week Corporate Social Initiatives and Media Planning 7th Week Social Responsibility Areas in Businesses 8th Week Midterm 9th Week Corporate social marketing 10th Week Successful Institutional Funds and Supports for Social Enterprises 11th Week Global Standards in Corporate Social Responsibility and the European Union 12th Week Final Projects 13th Week Final Projects 14th Week Final Projects
RECOMENDED OR REQUIRED READING	Crane, A., McWilliams, A., Matten D., Moon, J., and Siegel, D.S. (2009). The Oxford Handbook of Corporate Social Responsibility (Oxford Handbooks). Oxford University Press: USA. Andrew Crane (Edito? Visit Amazon's Andrew Crane PageFind all the books, read about the author, and more.See search results for this author Are you an author? Learn about Author Central Prahalad, C. K. And Porter, M.E. (2003). Harvard Business Review on Corporate Responsibility (Harvard Business Review Paperback Series). Harvard Business Press: USA. Kotler, P. and Lee, N. (2004). Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause. Wiley Press: New Jersey. Pringle, H. & Thompson, M. (2000). Marka Ruhu Sosyal Sorumluluk Kampanyaları ile Marka Yaratmak. Scala Yayıncılık Kotler,P. & Lee, N.(2006). Kurumsal Sosyal Sorumluluk. MediaCat Kitapları Aydede, C. (2007). Yükselen Trend Kurumsal Sosyal Sorumluluk. MediaCat Kitapları
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Attendance 1 10 Total(%) 40 Contribution of In-term Studies to Overall Grade(%) 40 Contribution of Final Examination to Overall Grade(%) 60 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 2 2 Preparation for Quiz Individual or group work Preparation for Final exam 1 40 40 Course hours 14 3 42 Preparation for Midterm exam 1 40 40 Laboratory (including preparation) Final exam 1 2 2 Homework 2 15 30 Total Workload 156 Total Workload / 30 5,2 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No