TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	Associate Professor Fatma Senem Güngör
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Will learn to be prepeared for and avoid the crisis. 2) Will learn to diagnose the crisis immediately. 3) Will learn to constitute emergency plans.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	Crisis management is critical whether you are part of nonprofit, corporate, agency, or governmental concern. This course examines the dilemmas of managerial responsibility that occur when organizations face crisis because of disasters, unexpected circumstances or circumstances beyond the managerial control. A particular emphasis will be made to cover both the growing development in diversity and the contributions of technology Students are provided with the analytical and practical foundations to anticipate possible crises; develop methods of avoiding or minimizing damage, and deal with the resulting impact to stakeholders. Emphasis is placed on how to avoid or minimize the organizational or environmental damage caused by a crisis & methods of diagnosing and resolving crisis. Included are how to prepare an emergency list; identify pre-crisis symptoms; select & shepherd a successful team; handle stakeholder and public relation issues, and create media releases.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction to the course and elaboration of syllabus 2nd Week SWOT analysis 3rd Week SWOT analysis papers class speeches 4th Week What is crisis management? Basic causes of a business crisis 5th Week Major sources of potential crises, Identifying potential crises, Prioritizing potential crises 6th Week Major crisis types/risks, the onion model, the Johari window 7th Week Case Study: The Tylenol crisis 8th Week Midterm 9th Week Risk associated with the product/service and reputation management 10th Week Lessons from the past and lobbying practices 11th Week Case study: Three Scenarios; Exxon, death of Princess of Wales and Coca-Cola, tools of crisis response, communicate with your employees before a crisis 12th Week Press conference simulations, final project discussion 13th Week Crisis management team, crisis resolution, final project discussions 14th Week Final projects presentation
RECOMENDED OR REQUIRED READING	Ian I. Mitroff & Gus Anagnos (2001) "Managing Crises Before They Happen". Harvard Business Essentials "Crises Management- Master the Skills to Prevent Disasters", (2004) Harvard Business School Press. Harvard Business Reviews on Crises Management, (2000) Harvard Business School Press. Laurence Barton, (2001) "Crisis in Organizations II", South Western College publishing.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Case Study,Project,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 25 Assignment 1 20 Project 1 30 Attendance 1 10 Other 1 15 Total(%) 100 Contribution of In-term Studies to Overall Grade(%) 100 Contribution of Final Examination to Overall Grade(%) 0 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 2 2 Preparation for Quiz Individual or group work Preparation for Final exam 1 40 40 Course hours 14 3 42 Preparation for Midterm exam 1 40 40 Laboratory (including preparation) Final exam 1 2 2 Homework 2 15 30 Total Workload 156 Total Workload / 30 5,2 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No