TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	Associate Professor Fatma Senem Güngör
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Will learn the differences and common denominators of public research, which is used to measure social behavior, expectations, trends, and market research based on measuring why a particular product is preferred by people. 2) Will demonstrate how the data obtained in the research results shape the types,content and qualifications of the advertisements. 3) Will have the knowledge about the ways and mechanisms that media use for building a public opinion.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	Topics like public opinion, political decision making and propaganda are within the sphere of communication sciences, because of the role of the media in opinion formation. In this particular course, the relationship between media and public opinion will be analyzed in historical perspective, the historical development of marketing research will be analyzed and these both researchs are evaluated in context of communication theories and finally students are expected to strengthen their knowledge with a fieldwork.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction, historical development of public opinion and marketing research 2nd Week Public opinion and marketing research in Turkey 3rd Week Public opinion and marketing research: basic functions, related terms, discussions on case studies 4th Week Methodology in public opinion and marketing research-limitations 5th Week Methodology in public opinion and marketing research-limitations 6th Week Theoretical discussions in communication sciences regarding the public opinion and marketing research (agenda setting, spiral of silence) 7th Week Discussions and proposals for research question 8th Week Midterm 9th Week Design of the research, preparation of question frames and determination of the study groups 10th Week Determination of the participant groups and pre-test 11th Week Evaluation of the pre-test, making revisions if necessary 12th Week Fieldwork 13th Week Fieldwork 14th Week Report writing
RECOMENDED OR REQUIRED READING	Atabek, Nejdet ve Erdal Dağtaş. (1998) Kamuoyu ve İletişim. Eskişehir: T.C. Anadolu Üniversitesi Eğitim, Sağlık ve Bilimsel Araştırma Çalışmaları Vakfı Yayın No: 139. Bektaş, Arsev. (2000) Kamuoyu, İletişim ve Demokrasi. İstanbul: Bağlam Yayıncılık. Keane, John. (1999) Medya ve Demokrasi. (Çev. Haluk Şahin). İstanbul: Ayrıntı Yayınları. Noelle Neumann, Elisabeth. (1998) Kamuoyu Suskunluk Sarmalının Keşfi. (Çev. Murat Özkök). Ankara: Dost Kitabevi Yayınları. Tufan, Hülya. (Haz.) (1995) Kamuoyu Kimin Oyu? İstanbul: Kesit Yayıncılık.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Case Study,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 25 Attendance 1 10 Presentation of Case Study 1 25 Total(%) 60 Contribution of In-term Studies to Overall Grade(%) 60 Contribution of Final Examination to Overall Grade(%) 40 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz 1 3 3 Individual or group work 14 3 42 Preparation for Final exam 1 18 18 Course hours 12 3 36 Preparation for Midterm exam 1 36 36 Laboratory (including preparation) Final exam 1 1,5 1,5 Homework 6 2 12 Total Workload 149,5 Total Workload / 30 4,98 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No