| TYPE OF COURSE UNIT | Elective Course |
| LEVEL OF COURSE UNIT | Bachelor's Degree |
| YEAR OF STUDY | - |
| SEMESTER | - |
| NUMBER OF ECTS CREDITS ALLOCATED | 5 |
| NAME OF LECTURER(S) | Associate Professor Burçe Akcan
|
| LEARNING OUTCOMES OF THE COURSE UNIT |
At the end of this course, the students;
1) Will be able to apply all their knowledge to advertising practices.
2) Will develop awareness about advantages and disadvantages about advertising media.
3) Will gain the ability to reproduce the concept in different advertising media.
|
| MODE OF DELIVERY | Face to face |
| PRE-REQUISITES OF THE COURSE | No |
| RECOMMENDED OPTIONAL PROGRAMME COMPONENT | None |
| COURSE DEFINITION | In this course, students get a chance to transform all their theoretical knowledge to practice within the context of advertising. |
| COURSE CONTENTS | | WEEK | TOPICS |
|---|
| 1st Week | Intoduction: Scope of the course | | 2nd Week | Curriculum Vitae, Past and Future | | 3rd Week | Career planning with İŞKUR- İŞ Klubü | | 4th Week | Online Interview and Platforms with İŞKUR- İŞ Klubü | | 5th Week | Press (Newspaper and magazine) as advertising media | | 6th Week | Tv and radio as advertising media | | 7th Week | Cinema and outdoor as advertising media | | 8th Week | Mid term | | 9th Week | Internet an advertising media | | 10th Week | Social media as advertising media | | 11th Week | Creative CV-YOU ARE! | | 12th Week | Creative CV-YOU ARE! | | 13th Week | Creative CV-YOU ARE! | | 14th Week | General Evaluation |
|
| RECOMENDED OR REQUIRED READING | Bogart, Leo (1996) Strategy in advertising: matching media and messages to markets NTC Business Books: Illinois
Goldman, Robert (2000) Reading Ad Socially. Routledge: London, New York.
Rutherford, Paul (2000) Yeni İkonalar .Televizyonda Reklam Sanatı. Çev: M. Gerçeker. YKY: İstanbul.
Elden, M., (2009). Reklam ve Reklamcılık. İstanbul: Say Yayıncılık.
Elden, M.; Ulukök, Ö. (2005). Şimdi Reklamlar. İstanbul: İletişim Yayınları.
Elden M.; Özdem Ö. (2015) Reklamda Görsel Tasarım: Yaratıcılık ve Sanat. İstanbul: Say Yayıncılık.
Landa, R. (2004). Advertising by Design: Creating Visual Communications with Graphic Impact. Hoboken: J. Wiley & Sons.
http://adage.com/
http://www.adweek.com/adfreak
http://www.commarts.com/
http://kirmiziodulleri.com/
https://www.adeevee.com/
https://www.effieturkiye.org/home
|
| PLANNED LEARNING ACTIVITIES AND TEACHING METHODS | Lecture,Discussion,Presentation |
| ASSESSMENT METHODS AND CRITERIA | | | Quantity | Percentage(%) |
|---|
| Mid-term | 1 | 30 | | Assignment | 1 | 30 | | Total(%) | | 60 | | Contribution of In-term Studies to Overall Grade(%) | | 60 | | Contribution of Final Examination to Overall Grade(%) | | 40 | | Total(%) | | 100 |
|
| ECTS WORKLOAD |
| Activities |
Number |
Hours |
Workload |
| Midterm exam | 1 | 1 | 1 | | Preparation for Quiz | | | | | Individual or group work | | | | | Preparation for Final exam | 1 | 42 | 42 | | Course hours | 14 | 3 | 42 | | Preparation for Midterm exam | 1 | 26 | 26 | | Laboratory (including preparation) | | | | | Final exam | 1 | 1,5 | 1,5 | | Homework | 1 | 38 | 38 | | Total Workload | | | 150,5 |
|---|
| Total Workload / 30 | | | 5,01 |
|---|
| ECTS Credits of the Course | | | 5 |
|---|
|
| LANGUAGE OF INSTRUCTION | Turkish |
| WORK PLACEMENT(S) | No |
| | |
