TYPE OF COURSE UNIT	Compulsory Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	2
SEMESTER	Third Term (Fall)
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Learn the working principles of marketing. 2) Releate the basic elements of marketing with the communication industry. 3) Contact the relationship between marketing and public relations.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	Define some key terms of marketing; describe environment of marketing; define strategic marketing planning; marketing research and information systems; consumer, organizatonal and international marketing; market segmentation, targeting and positioning; designing and managing product; pricing products; promotion and matketing communication; marketing and public relations.
COURSE CONTENTS	WEEK TOPICS 1st Week General Concept of this Course 2nd Week Fundamentals of Marketing. 3rd Week The Marketing Environment and Strategic Marketing Planning 4th Week Marketing Research and Information Systems 5th Week Consumer Markets and Comsumer Buying Behavior 6th Week Industrial and International Markets 7th Week Segmentation, Targeting and Positioning Market 8th Week Midterm 9th Week Designing and Managing Product 10th Week Pricing Products 11th Week Promotion and Marketing Communication 12th Week The Saling Methods 13th Week Marketing and Public Relations 14th Week New Trends of Marketing
RECOMENDED OR REQUIRED READING	Mucuk, İ., Pazarlama İlkeleri, Türkmen Kitabevi, İstanbul, 2006. Tek, Ö. B., Pazarlama İlkeleri, Betaş Yayınları.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 40 Attendance 1 10 Total(%) 50 Contribution of In-term Studies to Overall Grade(%) 50 Contribution of Final Examination to Overall Grade(%) 50 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 2 2 Preparation for Quiz Individual or group work Preparation for Final exam 1 60 60 Course hours 14 3 42 Preparation for Midterm exam 1 50 50 Laboratory (including preparation) Final exam 1 2 2 Homework Total Workload 156 Total Workload / 30 5,2 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	English
WORK PLACEMENT(S)	No