TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	Assistant Professor Sevil Bal
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Understand the importance of policy making in public relations. 2) Learn aspects of an operational public relations policy. 3) Explain the main steps of policy making process.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	Organizations not only need managerial policies but also need public relations and publicity policies. How to identify and constitute these policies, which steps to follow and how to implement those policies in a policy development process will be analysed within the scope of Public Relations and Publicity Policies.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction 2nd Week Concept of Policy 3rd Week Policy Making in Public Relations 4th Week Policy Making Processes in Public Relations 5th Week Policy Making Processes in Public Relations: Media Planning 6th Week Policy Making Processes in Public Relations: Reputation Management 7th Week Public Relations and Publicity Problems and Policies in Corporations 8th Week Midterm 9th Week Public Relations and Publicity Problems and Policies in Corporations 10th Week Public Relations and Publicity Problems and Policies in Corporations 11th Week Public Relations and Publicity Problems and Policies in Corporations 12th Week Public Relations and Publicity Problems and Policies in Government 13th Week Public Relations and Publicity Problems and Policies in Government 14th Week Public Relations and Publicity Problems and Policies in Non-Governmental Organizations
RECOMENDED OR REQUIRED READING	Becerikli Yıldırım, S. (2008). ...ve Halkla İlişkiler: Şeytanın Avukatlığından Arabuluculuğa; Bir Disiplinin Eleştirel Analizi. Ankara: Karınca Yayınları. Broom, G. M. & Sha, B. (2013). Cutlip & Center?s Effective Public Relations. Pearson Education Inc. Biber, A. (2012). Halkla İlişkilerde Teorik bir Çerçeve. Ankara: Vadi Yayınları. Caywood, C. L., (1997). The Handbook of Strategic Public Relations and Integrated Communications. New York: McGraw-Hill. Kazancı, M. (2013). Kamuda ve Özel Kesimde Halkla İlişkiler. Ankara: Turhan Kitabevi. Okay, A. & Okay, A. (2014). Halkla İlişkiler Kavram, Strateji ve Uygulamaları. İstanbul: Der Yayınları. Seitel, F. P. (2016). Halkla İlişkiler Uygulaması. (Çeviri Ed. Seda Mengü). Ankara: Nobel. Yamanoğlu Aktaş, M. , Hızal Gençtürk, G. S. & Özdemir, B.P. (2013). Türkiye?de halkla ilişkiler tarihi: kurumsallaşma yılları 1960-1980. Ankara: DeKi.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Report Preparation,Presentation
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Assignment 1 30 Total(%) 60 Contribution of In-term Studies to Overall Grade(%) 60 Contribution of Final Examination to Overall Grade(%) 40 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 2 2 Preparation for Quiz Individual or group work Preparation for Final exam 1 40 40 Course hours 14 3 42 Preparation for Midterm exam 1 40 40 Laboratory (including preparation) Final exam 1 2 2 Homework 2 15 30 Total Workload 156 Total Workload / 30 5,2 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No