TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	-
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Learn the theoretical and historical grounds of public relations. 2) Learn the theoretical models and concepts of public relations and to apply those in practice. 3) Possess comprehensive knowledge of public relations theory.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	Various theories and perspectives in public relations; with a starting point from normative theories to sociocultural and critical perspectives will be analysed within the scope of Theoretical Perspectives in Public Relations.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction 2nd Week Public Relations and Historical Perspectives 3rd Week Theories of Public Relations 4th Week Theories of Public Relations 5th Week Theories of Public Relations 6th Week Excellence in Public relations and Communication Management 7th Week Excellence in Public relations and Communication Management 8th Week Midterm 9th Week Excellence in Public relations and Communication Management 10th Week Excellence in Public relations and Communication Management 11th Week Critical Perspectives in Public Relations 12th Week Critical Perspectives in Public Relations 13th Week Sociocultural Theories in Public Relations 14th Week Sociocultural Theories in Public Relations
RECOMENDED OR REQUIRED READING	Becerikli Yıldırım, Sema. (2008). ...ve Halkla İlişkiler: Şeytanın Avukatlığından Arabuluculuğa; Bir Disiplinin Eleştirel Analizi. Ankara; Karınca Yayınları. Edwards, Lee ve Hodges, Caroline E. M. (2011). Public Relations, Soceity and Culture. London; Routledge. Grunig, Larissa A., Grunig, James, A. Ve Dozier, David M. (2002). Excellent Public Relations and Effective Organizations. London; Lawrance. Grunig, James E. (2005). Halkla İlişkiler ve İletişim Yönetiminde Mükemmellik. İstanbul; Rota Yayın Yapım Tanıtım Tic. Ltd. Şti. Holtzhausen, Derina ve Zerfass Ansgar. (2015). The Routledge Handbook of Strategic Communication. London; Routledge. Keskin, Fatih ve Özdemir, B. Pınar. (2009). Halkla İlişkiler Üzerine: Disiplinlerarası bir Alanın Yönelimleri. Ankara; Dipnot Yayınları. L?Etang, Jacquie ve Pieczka, Magda. (2002). Halkla İlişkilerde Eleştirel Yaklaşımlar. Ankara; Vadi Yayınları. Okay, Ayla ve Okay, Aydemir. (2014). Halkla İlişkiler Kavram, Strateji ve Uygulamaları. İstanbul; DER Yayınları. Yamanoğlu Aktaş, Melike ve Özdemir, B. Pınar. (2013). Halkla İlişkilerin KAZANCI: Geçmiş Eğilimler, Yeni Yönelimler. Ankara; De Ki Basım Yayım Ltd. Şti.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 20 Attendance 1 40 Total(%) 60 Contribution of In-term Studies to Overall Grade(%) 60 Contribution of Final Examination to Overall Grade(%) 40 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 2 2 Preparation for Quiz Individual or group work Preparation for Final exam 1 40 40 Course hours 14 3 42 Preparation for Midterm exam 1 40 40 Laboratory (including preparation) Final exam 1 2 2 Homework 2 15 30 Total Workload 156 Total Workload / 30 5,2 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No