TYPE OF COURSE UNIT	Elective Course
LEVEL OF COURSE UNIT	Bachelor's Degree
YEAR OF STUDY	-
SEMESTER	-
NUMBER OF ECTS CREDITS ALLOCATED	5
NAME OF LECTURER(S)	Associate Professor Burçe Akcan
LEARNING OUTCOMES OF THE COURSE UNIT	At the end of this course, the students; 1) Comprehend advertising as a communication process, understand and use basic advertising terminology. 2) Will learn the relationship between marketing and advertising. 3) Can define and categorize the types of advertisements.
MODE OF DELIVERY	Face to face
PRE-REQUISITES OF THE COURSE	No
RECOMMENDED OPTIONAL PROGRAMME COMPONENT	None
COURSE DEFINITION	This course defines advertising as a way of communication and marketing tool. Basic concepts, organizations and historical development of the advertising are examined in this course.
COURSE CONTENTS	WEEK TOPICS 1st Week Introduction: Scope of the course 2nd Week Advertising as a (way of) communication 3rd Week Marketing and advertising 1 4th Week Marketing and advertising 2 5th Week Advertiser and advertising 6th Week Advertising agencies: National and international advertising industry 7th Week Who is the advertising person?: Roles and duties 8th Week Mid-term 9th Week Advertising types, classifications, definitions and scopes 1 10th Week Advertising types, classifications, definitions and scopes 2 11th Week Advertising, advertising tools and media planning 12th Week Advertising and target audience 13th Week Ethical debates in advertising 14th Week Historical perspective to the advertising in Turkey and in the world
RECOMENDED OR REQUIRED READING	Gülsoy, Tanses. 1999. Reklam Terimleri ve Kavramları Sözlüğü. Adam Yayınları:İstanbul. Arens, Williams 1999. Contemprary Advertising. Boston,Toronto: McGraw Hill. Elden, Müge vd. 2005. Şimdi Reklamlar. İstanbul: İletişim Yayınları. Moriarty, Sandra E. 1991. Creative Advertising Theory and Practice. New Jersey: Prentice Hall. (3-30. pages). Kocabaş, Füsun, Elden Müge. 1999. Reklamcılık; Kavramlar, Kararlar, Kurumlar İstanbul: İletişim Yayınları. Koloğlu, Orhan. 1999. Reklamcılığımızın İlkyüzyılı 1840-1940, Reklamcılar Derneği Yayınları: İstanbul. Arens, William 1999. Contemprary Advertising. Boston: McGraw-Hill. Elden, Müge vd. 2005. Şimdi Reklamlar. İstanbul: İletişim Yayınları. Elden, Müge 2009 Reklam ve Reklamcılık. İstanbul: Say Yayınları. Gençtürk, Hızal, Gilman Senem, ?Reklam Endüstrisinin Topografyası: Türkiye Örneği? İletişim Araştırmaları Dergisi. (2005/3; 1-2) Ankara: Ankara Üniversitesi Yayınları. s: 105-131. Gençtürk Hızal, G. Senem (2013) Cumhuriyetin İlanı. Türkiye?de Modernleşmeyi Reklam Metinlerinden Okumak. Ankara: BilgeSu.
PLANNED LEARNING ACTIVITIES AND TEACHING METHODS	Lecture,Discussion,Case Study
ASSESSMENT METHODS AND CRITERIA	Quantity Percentage(%) Mid-term 1 30 Assignment 1 10 Project 1 20 Total(%) 60 Contribution of In-term Studies to Overall Grade(%) 60 Contribution of Final Examination to Overall Grade(%) 40 Total(%) 100
ECTS WORKLOAD	Activities Number Hours Workload Midterm exam 1 1 1 Preparation for Quiz Individual or group work Preparation for Final exam 1 42 42 Course hours 14 3 42 Preparation for Midterm exam 1 26 26 Laboratory (including preparation) Final exam 1 1,5 1,5 Homework 1 38 38 Total Workload 150,5 Total Workload / 30 5,01 ECTS Credits of the Course 5
LANGUAGE OF INSTRUCTION	Turkish
WORK PLACEMENT(S)	No